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WCIW 2020: World Creativity and Innovation Week 2020 at KROK Business School

April 10-17, 2020

Creativity is today the #1 skill for everyone who wants to be successful and effective in today's world. Creativity is the engine of evolution, development of humanity, technology, business, society. Creativity comes to the fore when people have problems that need to be solved to make life better.

April 15th is the birthday of Leonardo da Vinci - a person who is the embodiment of creativity, new ideas, imagination, innovation and invention.

On this day, according to the UN initiative, the world week of creativity and innovation around the world traditionally starts.

The BSK - KROK Business School, formally joining World Creative and Innovation Week (WCIW), invites you to a series of online meet ups with experts who are in love with creativity and know how to activate people's creative potential.

Get more creative in just 1 week!

WCIW 2020 official hashtag - #IAmCreative

register

Program*

April 10

April 12

April 13

April 14

April 15

April 16

April 17

Leadership Day

 

Thinkers Day

The Day of Real Creators

Business Day

Storytelling Day

Experimental Day

10:00-18:00

 

Creative leadership and activation of team creative potential

 

Oksana Sedashova

 

seminar

 

13:30 – 14:00

#IAmCreative:

We live to create

Oksana Sedashova

 

Opening WCIW-2020 in Ukraine

11:00 – 12:00

Logical creative thinking: how not to wait for a muse, but to create new ideas right now?

Vladislava Krizhna

Workshop

Online

 

10:00 - 11:00

How to create marketing ideas instead of just creative ideas

Irina Zolotarevich

Master session

Online

 

11:30 – 12:30

Is it life after strategy or Innovation in business

Panel discussion with the participation of BSK instructors

Online

Moderator – Tetyana Kravchenko

11:00 – 12:00

Logic vs Metaphor: Alternative approaches to problem solving

Olena Danilina, Olesya Vietska

Workshop

Online

10:00-11:00

Creative Marketing Workshop - How to Differ from Competitors in a Crisis

Peter Savych

Online

14:00 – 15:00

How to be creative using the brains of the brain?

Marina Vezhys

 

Lecture

Online

13:00 – 14:00

Сreativity activating methods

Vitaliy Fasolia

Workshop

Online

13:00 – 14:00

Creativity for business in crisis

Oksana Demchenko

Interactive Lecture

Online

14:00 – 15:00

Storytelling: The Power of Corporate Stories

Slava Svitova

Workshop

Online

 

14:00 – 15:00

 How to be creative, creating meanings?

Iryna Novokhatska

Workshop

Online

16:00 – 17:00

Creativity diet

Dasha Nepochatova

Lecture-workshop

Online

16:00 – 17:00

Why Creativity Scares?

Mr. Jonathan Moss (Great Britain)a

Seminar

Online

15:00 – 16:00

Creativity - Management - Digitalization

Olexander Poddynezhny

Workshop

Online

17:00 – 18:00

Storytelling as a tool for modern communication

Mykola Vovchenko

Workshop

Online

* Changes are possible in the program.

Attending for online participation in the entire the Creativity and Innovation week (excluding the seminar on April 10) - 500 UAH.

For students, graduates and partners of the KROK Business School, a 10% discount on online participation in the entire Creativity and Innovation week (excluding the April 10 seminar) - 450 UAH.

register