Program Certified Creativity Professional

The exclusive certificate program in creative thinking in Ukraine:

3 modules
2 business trainers
32 hours of classroom work
Exam
International certificate issued by German UniCert certification authority
Format: online and offline

This program is for you if:

1. It is important for companies to find advantages and stand out in a competitive environment

Among the huge number of brands and offers, it is important to learn how think outside the box in order to create unique value for your consumer. You will stand out among competitors.

2. Strive to become a creative leader who inspire.

The creative process is technological. An innovative leader owns thinking technologies and tools that allow you to quickly and efficiently organize team work and make the right decisions.

3. Are you looking for effective ways to solve business problems.

You will no longer try to solve business problems in the usual ways that no longer work. You will be the one who easily and quickly sees the solution to any problem, always getting a super-result and pleasure from the way your abilities work.

4. Do you want to take up the company to a new level of development?

You will learn to think creatively and create the maximum number of options for sustainable ideas that will take up the organization to a new level of development.

5. You want to create a new product or service.

You will deeply understand the real needs of the target audience, form unique proposals, evaluate ideas and select the best from them. Learn how to build strategies, procedures, creative environment and business models to create and scale innovations in a commercial and consumer context. Develop a step-by-step plan for implementing the idea.

Complete the total program:	Complete the single module:
Duration of training - 1 month	3 modules on weekends / 32 training hours

After completing the program, you will receive:

a clear understanding of the mechanisms of creative thinking
skill to look at familiar things through a new prism
step by step practical tools for efficient business creativity in accordance with your scope of activity
strategies for generating maximum innovative sustainable ideas
the ability to determine the real needs of consumers and correctly formulate tasks for finding solutions
the ability to recognize viable and innovative ideas
creative leadership strategies to create a creative environment in the company
unique experience in creating commercial innovation: from idea to step-by-step implementation plan

The value of this program is that participants will have the opportunity to work out at least one of their ideas, business tasks or projects, present them and get feedback from business trainers and invited experts.

Program structure

Module 1. Creativity business problem solving

Business Trainer: Oksana Sedashova

31.10.2020

10.00 - 11.15	Topic 1. Creativity and its importance for business. Goal setting. Artistic and Intelligence creativity, novation and innovation. Inertia of thinking: why do we think stereotypically? Features of the brain. Workshop overcoming unproductive beliefs for innovative thinking.
11.15 - 11.30	Break
11.30 - 13.00	Topic 2. Creative thinking: how it works How the creative works: stages and patterns. Matrix "Classification of methods for idea generating." Features and chips for effectively ideas generating. Development of the ability to empathy, skill to ask questions and the ability to correctly formulate tasks.
13.00 - 14.00	Lunch break
14.00 - 15.30	Topic 3. Methods for solving business problems Formation of the ability to create new connections and assumptions. Brainstorming: step by step. Methodology CPS (Creativity Problem Solving). S.C.A.M.P.E.R. - work with changing parameters
15.30 - 15.45	Break
15.45 – 17.45	Topic 4. Creating, testing and improving new ideas, strategies and methods. "Inversion method". "Method of focal objects". Criteria for the selection of ideas. Basics of Design Thinking.
17.45 – 18.00	Summarizing. Identification of zones of proximal development. Feedback.

Take part in the first module of the program

Module 2. Creative leadership and team creative potential activation.

Business Trainer: Oksana Sedashova

07.11.2020

10.00 - 11.15	Topic 1. The transformative power of innovation in organizations and the principles of creative leadership. Goal setting. Innovation as a force that changes history. Great innovators. Brief history of innovation. Case breakthrough innovation. The rules of life, values, beliefs and habits of a creative leader. Portrait of a creative leader: workshop.
11.15 - 11.30	Break
11.30 - 12.15	Topic 2. Creating an innovative organizational environment. Inspiring motivation. Workshop. Factors of creating an innovative environment and increasing employee engagement. Work on the project "Innovative Organizational Culture." Manage team dynamics. Roles in teamwork.
12.15 – 13.00	Meeting with a guest expert.
13.00 - 14.00	Lunch break
14.00 - 15.30	Topic 3. Technologies for team-generating ideas and solving problem situations. Networking in the organization. New tools of teamwork. Practicing collective creative methods: “The Walt Disney Method”, the “6 Thinking Hats” Method (E. de Bono), “The Stravinsky Effect”, “Tennis of Ideas”.
15.30 - 15.45	Break
15.45 – 17.45	Topic 4. Visualization and presentation of ideas. Creative mapping: collective creation of “Mind Maps”, using elements of sketching and scribing. Pitching. Creative Leader Feedback Tool and the mood to work on improvements.
17.45 – 18.00	Summarizing. Identification of zones of proximal development. Feedback.

Take part in the second module of the program

Module 3. New Product: From Idea to Implementation

Business Trainers: Oksana Sedashova, Tetiana Kravchenko

21-22.11.2020

Day 1

10.00 - 11.00	Topic 1. The process of promoting a new product to the market What is a business idea? What are products? What are innovative products? What is the market? What do you need to know about the market before promoting? Stages of the process of promoting innovative products to the market Tetiana Kravchenko
11.00 - 11.15	Break
11.15 - 12.00	Topic 2. Creative Traction Methodology: testing ideas and hypotheses for viability Creative Traction Map: the shortest path from idea to first investment Potential Market for Innovative Products: Customer Discovery & Competitive Landscape Tetiana Kravchenko
12.00 - 13.00	Topic 2. Traction methodology: testing ideas and hypotheses for viability Interview method as a tool of traction method and a powerful way to collect information from the target audience Workshop: Identifying unmet needs Oksana Sedashova
13.00 – 14.00	Lunch Break
14.00 - 14.45	Topic 2. Traction methodology: testing ideas and hypotheses for viability Formulation of tasks and validation of ideas. Life hacks for testing hypotheses without risks (HADI-cycles) Oksana Sedashova, Tetiana Kravchenko
14.45 - 15.45	Topic 3. Sustainable business model as a tool for creating sustainable competitive advantages (Sustainable Business Model Canvas) The Art of Business Modeling: Visualizing Key Aspects of a Business Project Value proposition. Competitive advantage Tetiana Kravchenko
15.45 – 16.00	Break
16.00 - 17.45	Topic 4. Prototyping a product / service Customer Journey Map - mapping the user journey "Job-To-Be-Done" framework Visualization, sketching and scribing Oksana Sedashova
17.45 – 18.00	Summing up the results of the 1st day. Feedback.

Day 2

10.00 - 11.30	Topic 5. Financial block. Business plan and project success indicators. Resources for project implementation. Sources of financing for business projects. Natalia Shevchenko
11.30 - 11.40	Break
11.40 - 13.00	Topic 6. Forecasting incoming and outgoing cash flows. Working with the financial block Business Model Canvas. Natalia Shevchenko
13.00 – 14.00	Lunch Break
14.00 - 15.00	Topic 7. Business communications: how to impress investors so that they cannot pass by your project? Varieties of business reports: the differences between them Traction presentation structure: metrics, hypotheses and results, artifacts Overview of pitching techniques: Business Pitch PowerPoint: Design and Content Pitch Deck Email communication: Executive Summary and LivePlan Pitch Elevator Pitch: The Virtuosity of Charm Investors in 60 Seconds Tetiana Kravchenko Workshop: Storytelling for Pitching Business Projects Team building, preparation of presentations Oksana Sedashova
15.00 - 16.00	Project Crash Test: team presentations of innovative projects Oksana Sedashova Tetiana Kravchenko + invited expert
16.00 – 16.15	Break
16.15 - 17.30	Topic 8. Project scaling Business scaling: to whom, when and why? Planning changes, improvements and step-by-step implementation of the project Oksana Sedashova
17.30 – 17:45	Test based on module materials
17.30 – 18.00	Summarizing Determination of zones of proximal development Feedback

Take part in the third module of the program

The terms of participation

Program Fees (without VAT):

Online 5 250 UAH
Offline 10 500 UAH

UniCert international certification exam – Certified Creativity Professional.

The cost of certification is 6000 UAH (extra fee).

We provide 5-12% discounts for group orders (2 and more participants from one company), as well as for students and graduates of BSK. Contact the manager to find out the conditions of your discount.

Module 1. Creativity business problem solving	4550 UAH	To order
Module 2. Creative leadership and team creative potential activation.	4550 UAH	To order
Module 3. New product: from idea to realization	8400 UAH	To order