The program "Creative thinking in business"

Do you want your company to be among the most innovative?
Want to learn how to effectively solve business problems using creative thinking strategies?

This program is for you if:

1. It is important for companies to find advantages and stand out in a competitive environment

Among the huge number of brands and offers, it is important to learn how think outside the box in order to create unique value for your consumer. You will stand out among competitors.

2. Strive to become a creative leader who inspire.

The creative process is technological. An innovative leader owns thinking technologies and tools that allow you to quickly and efficiently organize team work and make the right decisions.

3. Are you looking for effective ways to solve business problems.

You will no longer try to solve business problems in the usual ways that no longer work. You will be the one who easily and quickly sees the solution to any problem, always getting a super-result and pleasure from the way your abilities work.

4. Do you want to take up the company to a new level of development?

You will learn to think creatively and create the maximum number of options for sustainable ideas that will take up the organization to a new level of development.

5. You want to create a new product or service.

You will deeply understand the real needs of the target audience, form unique proposals, evaluate ideas and select the best from them. Learn how to build strategies, procedures, creative environment and business models to create and scale innovations in a commercial and consumer context. Develop a step-by-step plan for implementing the idea.

Complete the total program:	Complete the single module:
Duration of training - 1 month	3 modules on weekends / 32 training hours

After completing the program, you will receive:

a clear understanding of the mechanisms of creative thinking
skill to look at familiar things through a new prism
step by step practical tools for efficient business creativity in accordance with your scope of activity
strategies for generating maximum innovative sustainable ideas
the ability to determine the real needs of consumers and correctly formulate tasks for finding solutions
the ability to recognize viable and innovative ideas
creative leadership strategies to create a creative environment in the company
unique experience in creating commercial innovation: from idea to step-by-step implementation plan

The value of this program is that participants will have the opportunity to work out at least one of their ideas, business tasks or projects, present them and get feedback from business trainers and invited experts.

Program structure

Module 1. Creativity business problem solving

Business Trainer: Oksana Sedashova

10.00 - 11.15	Topic 1. Creativity and its importance for business. Goal setting. Artistic and Intelligence creativity, novation and innovation. Inertia of thinking: why do we think stereotypically? Features of the brain. Workshop overcoming unproductive beliefs for innovative thinking.
11.15 - 11.30	Break
11.30 - 13.00	Topic 2. Creative thinking: how it works How the creative works: stages and patterns. Matrix "Classification of methods for idea generating." Features and chips for effectively ideas generating. Development of the ability to empathy, skill to ask questions and the ability to correctly formulate tasks.
13.00 - 14.00	Lunch break
14.00 - 15.30	Topic 3. Methods for solving business problems Formation of the ability to create new connections and assumptions. Brainstorming: step by step. Methodology CPS (Creativity Problem Solving). S.C.A.M.P.E.R. - work with changing parameters
15.30 - 15.45	Break
15.45 – 17.45	Topic 4. Creating, testing and improving new ideas, strategies and methods. "Inversion method". "Method of focal objects". Criteria for the selection of ideas. Basics of Design Thinking.
17.45 – 18.00	Summarizing. Identification of zones of proximal development. Feedback.

Take part in the first module of the program

Module 2. Creative leadership and team creative potential activation.

Business Trainer: Oksana Sedashova

10.00 - 11.15	Topic 1. The transformative power of innovation in organizations and the principles of creative leadership. Goal setting. Innovation as a force that changes history. Great innovators. Brief history of innovation. Case breakthrough innovation. The rules of life, values, beliefs and habits of a creative leader. Portrait of a creative leader: workshop.
11.15 - 11.30	Break
11.30 - 12.15	Topic 2. Creating an innovative organizational environment. Inspiring motivation. Workshop. Factors of creating an innovative environment and increasing employee engagement. Work on the project "Innovative Organizational Culture." Manage team dynamics. Roles in teamwork.
12.15 – 13.00	Meeting with a guest expert.
13.00 - 14.00	Lunch break
14.00 - 15.30	Topic 3. Technologies for team-generating ideas and solving problem situations. Networking in the organization. New tools of teamwork. Practicing collective creative methods: “The Walt Disney Method”, the “6 Thinking Hats” Method (E. de Bono), “The Stravinsky Effect”, “Tennis of Ideas”.
15.30 - 15.45	Break
15.45 – 17.45	Topic 4. Visualization and presentation of ideas. Creative mapping: collective creation of “Mind Maps”, using elements of sketching and scribing. Pitching. Creative Leader Feedback Tool and the mood to work on improvements.
17.45 – 18.00	Summarizing. Identification of zones of proximal development. Feedback.

Take part in the second module of the program

Module 3. New product: from idea to realization

Business Trainers: Oksana Sedashova, Natalia Shevchenko

Day 1.

10.00 - 11.15	Topic 1.Innovative models in action Definition of goals and objectives, the creation of teams, the choice of cases. Oksana Sedashova
11.15 - 11.30	Coffee break
11.30 - 12.15	Topic 1.Innovative models in action Innovative mindset. Key tools and models for the formation of innovative strategies. Oksana Sedashova Project Starting: identifying stakeholders and their needs (mapping) Oksana Sedashova
12:15 – 13:00	Topic 2. Formulation of tasks and validation of ideas Interview method as a powerful way to gather information from the target audience. Oksana Sedashova Workshop "Identifying unmet needs" Oksana Sedashova
13.00 - 14.00	Lunch break
14.00 - 14.45	Topic 2. Formulation of tasks and validation of ideas Generation, sorting, grouping and selection of ideas. Oksana Sedashova Mapping customer thought scenarios: "What if ..."? Oksana Sedashova
14.45- 15:30	Topic 3. Prototyping Prototyping of a product / service: visualization, sketching and scribing. Oksana Sedashova
15.30 - 15.45	Coffee break
15.45 – 16.45	Topic 3. Prototyping Prototyping of a product / service: visualization, sketching and scribing. Oksana Sedashova
16.45 – 17.45	Topic 3. Prototyping Working with a business model canvas. Natalya Shevchenko
17.45 – 18.00	Topic 3. Prototyping Summing up the 1st day. Feedback.

Day 2.

10.00 - 11.15	Topic 4. Building a business case Creating a plan in numbers, visualization of the final result, the forming of project targets Natalya Shevchenko
11.15 - 11.30	Coffee break
11.30 - 13.00	Topic 4. Building a business case Creating a financial plan, checking the fulfillment of target criteria, identification of financing options. Natalya Shevchenko
13.00 - 14.00	Lunch break
14.00 – 15.30	Topic 5. Presentation and planning Scenarios for a successful presentation and its preparation. Oksana Sedashova
15.30 - 15.45	Coffee break
15.45 - 16.30	Topic 5. Presentation and planning Team presentations of innovative projects. Oksana Sedashova + invited expert
16.30 – 17.30	Topic 5. Presentation and planning Planning changes, improvements and step-by-step project implementation. Oksana Sedashova
17.30 – 18.00	Summarizing. Identification of zones of proximal development. Feedback.

Take part in the third module of the program

The terms of participation

We provide 5-12% discounts for group orders (2 and more participants from one company), as well as for students and graduates of BSK. Contact the manager to find out the conditions of your discount.

Module 1. Creativity business problem solving	2900 UAH	To order
Module 2. Creative leadership and team creative potential activation.	2900 UAH	To order
Module 3. New product: from idea to realization	5500 UAH	To order