Module Program «Creativity & Innovation»

The exclusive module program

«Creativity & Innovation» in Ukraine

START OF THE PROGRAM on March 18, 2022.

3 modules
2 business trainers
40 training hours
Exam
Guest speakers are representatives of various industries
International certificate issued by German UniCert certification authority
Online classes schedule
Offline classes schedule

This program is for you if:

1. It is important for companies to find advantages and stand out in a competitive environment

Among the huge number of brands and offers, it is important to learn how think outside the box in order to create unique value for your consumer. You will stand out among competitors.

2. Strive to become a creative leader who inspire.

The creative process is technological. An innovative leader owns thinking technologies and tools that allow you to quickly and efficiently organize team work and make the right decisions.

3. Are you looking for effective ways to solve business problems.

You will no longer try to solve business problems in the usual ways that no longer work. You will be the one who easily and quickly sees the solution to any problem, always getting a super-result and pleasure from the way your abilities work.

4. Do you want to take up the company to a new level of development?

You will learn to think creatively and create the maximum number of options for sustainable ideas that will take up the organization to a new level of development.

5. You want to create a new product or service.

You will deeply understand the real needs of the target audience, form unique proposals, evaluate ideas and select the best from them. Learn how to build strategies, procedures, creative environment and business models to create and scale innovations in a commercial and consumer context. Develop a step-by-step plan for implementing the idea.

After completing the program, you will receive:

a clear understanding of the mechanisms of creative thinking
skill to look at familiar things through a new prism
step by step practical tools for efficient business creativity in accordance with your scope of activity
strategies for generating maximum innovative sustainable ideas
the ability to determine the real needs of consumers and correctly formulate tasks for finding solutions
the ability to recognize viable and innovative ideas
creative leadership strategies to create a creative environment in the company
unique experience in creating commercial innovation: from idea to step-by-step implementation plan

The value of this program is that participants will have the opportunity to work out at least one of their ideas, business tasks or projects, present them and get feedback from business trainers and invited experts.

Program structure

Module 1. Creativity business problem solving

Business Trainer: Oksana Sedashova

10.00 - 11.15	Topic 1. Creativity and its importance for business. Goal setting. Artistic and Intelligence creativity, novation and innovation. Inertia of thinking: why do we think stereotypically? Features of the brain. Workshop overcoming unproductive beliefs for innovative thinking.
11.15 - 11.30	Break
11.30 - 13.00	Topic 2. Creative thinking: how it works How the creative works: stages and patterns. Matrix "Classification of methods for idea generating." Features and chips for effectively ideas generating. Development of the ability to empathy, skill to ask questions and the ability to correctly formulate tasks.
13.00 - 14.00	Lunch break
14.00 - 15.30	Topic 3. Methods for solving business problems Formation of the ability to create new connections and assumptions. Brainstorming: step by step. Methodology CPS (Creativity Problem Solving). S.C.A.M.P.E.R. - work with changing parameters
15.30 - 15.45	Break
15.45 – 17.45	Topic 4. Creating, testing and improving new ideas, strategies and methods. "Inversion method". "Method of focal objects". Criteria for the selection of ideas. Basics of Design Thinking.
17.45 – 18.00	Summarizing. Identification of zones of proximal development. Feedback.

Take part in the first module of the program

Module 2. New Product: From Idea to Implementation

Business Trainers: Oksana Sedashova, Tetiana Kravchenko

Day 1

10.00 - 11.00	Topic 1. Promotion of a new product on the market Business idea, products, innovative products, market Market innovations: how to track trends What do you need to know about the market before implementation of business idea? Stages of the process of promoting innovative products on the market Tetyana Kravchenko Oksana Sedashova
11.20 - 11.35	Coffee Break
11.35 - 13.00	Topic 2. Traction methodology Traction map: the shortest way from idea to first investment Testing ideas and hypotheses for viability Customer Discovery: 3-D Consumer portrait. Methodology "Person" Competitive Landscape: A Competitive Research Approach Tetyana Kravchenko Oksana Sedashova
13.00 - 14.00	Lunch Break
14.00 - 14.45	Creative and validation of ideas HADI cycles are a life hack for testing risk-free hypotheses Oksana Sedashova Tetyana Kravchenko
14.45 - 15.45	Topic 3. Sustainable Business Model Canvas as a tool for creating competitive advantages The art of business modeling: visualization of business project key aspects Value proposition. Competitive advantage Tetyana Kravchenko
15.45 - 16.00	Coffee Break
16.00 - 17.45	Creating a business model for a business case Oksana Sedashova Tetyana Kravchenko
17.45 - 18.00	Summing up the results of the 1st day. Feedback.

Day 2

10.00 - 11.20	Topic 4. Product / service prototyping Physical and non-physical prototyping. Working with a template for a prototype Jobs-To-Be-Done Framework Oksana Sedashova
11.20 - 11.35	Coffee Break
11.35 - 13.00	Topic 5. Working with the financial block of the business model Business plan and project success indicators Resources for project implementation Sources of financing business projects Tetyana Kravchenko
13.00 - 14.00	Lunch Break
14.00 - 15.00	Topic 6. Business communications: technologies of conveying information about the project to different target audiences Varieties of business reports Review of pitching techniques: Business Pitch, Pitch Deck, Executive Summary, LivePlan Pitch, Elevator Pitch Tetyana Kravchenko
15.00 - 16.00	Workshop: Storytelling for pitching business projects Oksana Sedashova
16.00 - 16.15	Coffee Break
16.15 - 17.30	Project Crash Test: team presentations of innovative projects Oksana Sedashova Tetyana Kravchenko + Invited expert
17.30 - 17:45	Test on the materials of the module
17.30 - 18.00	Summing up Identification of areas of immediate development Feedback

Take part in the second module of the program

Module 3. Creative leadership and team creative potential activation.

Business Trainer: Oksana Sedashova

Day 1

Creative Leadership

10.00 - 11.15	Topic 1. The transformative power of innovation in organizations and the principles of creative leadership. Setting goals. Innovation as a force that changes history. Great innovators. A brief history of innovation. Breakthrough innovation cases. The rules of life, values, beliefs and habits of a creative leader.
11.15 - 11.30	Coffee Break
11.30 - 13.00	Portrait of a Creative Leader: Workshop.
13.00 - 14.00	Lunch Break
14.00 - 15.30	Topic 2. Creation of an innovative organizational environment. How to get people to submit ideas and want to implement them? Space for innovation. Factors for creating an innovative environment and increasing employee engagement. Project Workout "Innovative organizational culture".
15.30 - 15.45	Coffee Break
15.45 - 17.45	Topic 3. Technologies for team idea generation and problem solving. Roles in teamwork. Models and typologies of Belbin, Margerison-McKenna, FourSight. Methods for studying the talents of employees. Team dynamics management. New ways of team interaction. Working out the methods of team creativity: "The Walt Disney Method". Business case.
17.45 - 18.00	Summarizing. Determination of zones of proximal development. Feedback.

Day 2

Activating the creative potential of the team

10.00 - 10.15	Renew of Knowledge
10.15 - 11.15	The Thinking 6 Hats Method (Edward de Bono)
11.15 - 11.30	Coffee Break
11.30 - 12.15	Stravinsky effect
12.15 - 13.00	Idea Tennis
13.00 - 14.00	Lunch Break
14.00 - 15.30	Topic 4. Visualization and presentation of ideas. Creative Mapping: the team creation of "Mind Map" for the development of ideas and projects.
15.30 - 15.45	Coffee Break
15.45 - 17.45	Using elements of sketching and scribing. Creative pitching. Feedback from the creative leader and commitment to work on improvements.
17.45 - 18.00	Discussion of the studied material. Determination of zones of proximal development. Feedback.

Take part in the third module of the program

Complete the total program:	Complete the single module:
Duration of training - 1 month	3 modules on weekends / 40 training hours

The terms of participation

Program Fees (without VAT):

Online 10 000 UAH
Offline 13 800 UAH

UniCert international certification exam – Certified Creativity Professional.

The cost of certification is €200 (extra fee).

We provide 5-12% discounts for group orders (2 and more participants from one company), as well as for students and graduates of BSK. Contact the manager to find out the conditions of your discount.

Module 1. Creativity business problem solving	2 800 UAH	To order
Module 2. Creative leadership and team creative potential activation.	5 500 UAH	To order
Module 3. New product: from idea to realization	5 500 UAH	To order