Management
Your
Ambitions

The program "Creative thinking in business"

 

 

  • Do you want your company to be among the most innovative?
  • Want to learn how to effectively solve business problems using creative thinking strategies?

This program is for you if:

1. It is important for companies to find advantages and stand out in a competitive environment

  • Among the huge number of brands and offers, it is important to learn how think outside the box in order to create unique value for your consumer. You will stand out among competitors.

2. Strive to become a creative leader who inspire.

  • The creative process is technological. An innovative leader owns thinking technologies and tools that allow you to quickly and efficiently organize team work and make the right decisions.

3. Are you looking for effective ways to solve business problems. 

  • You will no longer try to solve business problems in the usual ways that no longer work. You will be the one who easily and quickly sees the solution to any problem, always getting a super-result and pleasure from the way your abilities work.

4. Do you want to take up the company to a new level of development?

  • You will learn to think creatively and create the maximum number of options for sustainable ideas that will take up the organization to a new level of development.

5. You want to create a new product or service.

  • You will deeply understand the real needs of the target audience, form unique proposals, evaluate ideas and select the best from them. Learn how to build strategies, procedures, creative environment and business models to create and scale innovations in a commercial and consumer context. Develop a step-by-step plan for implementing the idea.

Complete the total program:

Complete the single module:

Duration of training - 1 month

3 modules on weekends / 32 training hours

After completing the program, you will receive:

  • a clear understanding of the mechanisms of creative thinking
  • skill to look at familiar things through a new prism
  • step by step practical tools for efficient business creativity in accordance with your scope of activity
  • strategies for generating maximum innovative sustainable ideas
  • the ability to determine the real needs of consumers and correctly formulate tasks for finding solutions
  • the ability to recognize viable and innovative ideas
  • creative leadership strategies to create a creative environment in the company
  • unique experience in creating commercial innovation: from idea to step-by-step implementation plan

The value of this program is that participants will have the opportunity to work out at least one of their ideas, business tasks or projects, present them and get feedback from business trainers and invited experts.

Program structure

Module 1. Creativity business problem solving

Business Trainer: Oksana Sedashova

Dates: March 17 and May 12, 2019. Duration: 8 hours.

10.00 - 11.15

Topic 1. Creativity and its importance for business.

  • Goal setting.
  • Artistic and Intelligence creativity, novation and innovation.
  • Inertia of thinking: why do we think stereotypically?
  • Features of the brain. Workshop overcoming unproductive beliefs for innovative thinking.
 

11.15 - 11.30

Break

11.30 - 13.00

Topic 2. Creative thinking: how it works

  • How the creative works: stages and patterns.
  • Matrix "Classification of methods for idea generating."
  • Features and chips for effectively ideas generating.
  • Development of the ability to empathy, skill to ask questions and the ability to correctly formulate tasks.
 

13.00 - 14.00

Lunch break

14.00 - 15.30

Topic 3. Methods for solving business problems

  • Formation of the ability to create new connections and assumptions.
  • Brainstorming: step by step.
  • Methodology CPS (Creativity Problem Solving).
  • S.C.A.M.P.E.R. - work with changing parameters
 

15.30 - 15.45

Break

15.45 – 17.45

Topic 4. Creating, testing and improving new ideas, strategies and methods.

  • "Inversion method".
  • "Method of focal objects".
  • Criteria for the selection of ideas.
  • Basics of Design Thinking.
 

17.45 – 18.00

Summarizing.

Identification of zones of proximal development.

Feedback.

Take part in the first module of the program

Module 2. Creative leadership and team creative potential activation.

Business Trainer: Oksana Sedashova

Dates: March 24 and May 19, 2019. Duration: 8 hours

10.00 - 11.15

Topic 1. The transformative power of innovation in organizations and the principles of creative leadership.

  • Goal setting.
  • Innovation as a force that changes history.
  • Great innovators. Brief history of innovation. Case breakthrough innovation.
  • The rules of life, values, beliefs and habits of a creative leader.
  • Portrait of a creative leader: workshop.
 

11.15 - 11.30

Break

11.30 - 12.15

Topic 2. Creating an innovative organizational environment.

  • Inspiring motivation. Workshop.
  • Factors of creating an innovative environment and increasing employee engagement.
  • Work on the project "Innovative Organizational Culture."
  • Manage team dynamics.
  • Roles in teamwork.
 

12.15 – 13.00

Meeting with a guest expert.

13.00 - 14.00

Lunch break

14.00 - 15.30

Topic 3. Technologies for team-generating ideas and solving problem situations.

  • Networking in the organization.
  • New tools of teamwork.
  • Practicing collective creative methods: “The Walt Disney Method”, the “6 Thinking Hats” Method (E. de Bono), “The Stravinsky Effect”, “Tennis of Ideas”.
 

15.30 - 15.45

Break

15.45 – 17.45

Topic 4. Visualization and presentation of ideas.

  • Creative mapping: collective creation of “Mind Maps”, using elements of sketching and scribing.
  • Pitching.
  • Creative Leader Feedback Tool and the mood to work on improvements.
 

17.45 – 18.00

Summarizing.

Identification of zones of proximal development.

Feedback.

Take part in the second module of the program

Module 3. New product: from idea to realization

Business Trainers: Oksana Sedashova, Natalia Shevchenko

Dates: April 6-7 and June 8-9, 2019. Duration: 16 hours (2 days)

Day 1.

10.00 - 11.15

Topic 1.Innovative models in action

Definition of goals and objectives, the creation of teams, the choice of cases.

Oksana Sedashova

11.15 - 11.30

Coffee break

11.30 - 12.15

Topic 1.Innovative models in action

Innovative mindset. Key tools and models for the formation of innovative strategies.

Oksana Sedashova

Project Starting: identifying stakeholders and their needs (mapping)

Oksana Sedashova

12:15 – 13:00

Topic 2. Formulation of tasks and validation of ideas

Interview method as a powerful way to gather information from the target audience.

Oksana Sedashova

Workshop "Identifying unmet needs"

Oksana Sedashova

13.00 - 14.00

Lunch break

14.00 - 14.45

Topic 2. Formulation of tasks and validation of ideas

Generation, sorting, grouping and selection of ideas.

Oksana Sedashova

Mapping customer thought scenarios: "What if ..."?

Oksana Sedashova

14.45- 15:30

Topic 3. Prototyping

Prototyping of a product / service: visualization, sketching and scribing.

Oksana Sedashova

15.30 - 15.45

Coffee break

15.45 – 16.45

Topic 3. Prototyping

Prototyping of a product / service: visualization, sketching and scribing.

Oksana Sedashova

16.45 – 17.45

Topic 3. Prototyping

Working with a business model canvas.

Natalya Shevchenko

17.45 – 18.00

Topic 3. Prototyping

Summing up the 1st day. Feedback.

Day 2.

10.00 - 11.15

Topic 4. Building a business case

Creating a plan in numbers, visualization of the final result, the forming of project targets

Natalya Shevchenko

11.15 - 11.30

Coffee break

11.30 - 13.00

Topic 4. Building a business case

Creating a financial plan, checking the fulfillment of target criteria, identification of financing options.

Natalya Shevchenko

13.00 - 14.00

Lunch break

14.00 – 15.30

Topic 5. Presentation and planning

Scenarios for a successful presentation and its preparation.

Oksana Sedashova

15.30 - 15.45

Coffee break

15.45 - 16.30

Topic 5. Presentation and planning

Team presentations of innovative projects.

Oksana Sedashova

+ invited expert

16.30 – 17.30

Topic 5. Presentation and planning

Planning changes, improvements and step-by-step project implementation.

Oksana Sedashova

17.30 – 18.00

Summarizing.

Identification of zones of proximal development.

Feedback.

Take part in the third module of the program

The terms of participation

We provide 5-12% discounts for group orders (2 and more participants from one company), as well as for students and graduates of BSK. Contact the manager to find out the conditions of your discount.

Module 1. Creativity business problem solving

2900 UAH

To order

Module 2. Creative leadership and team creative potential activation.

2900 UAH

To order

Module 3. New product: from idea to realization

5500 UAH

To order

To ordering of two modules - 5% discount

The cost of participation in the total program - 10500 UAH.

Participants receive:

  • Author handouts
  • Administration Service
  • Certificates of participation
  • Coffee breaks

Order the total program

Check in

The program is provided in a corporate format on the orders of companies.

Order a program in a corporate format