Marketing for non-marketers

Formats:

Intensive, classes on Saturdays from 10:00 to 18:00.

Evening, classes twice a week from 18.30 to 21.30

Marketing program for non-marketers

• Successfully combines classic and innovative technologies,
• Provides the SME manager or owner with tools for marketing management and resource optimization,
• Promotes stable activity and growth of the company's profit.

The target audience

The program is useful for those who are interested in getting simple and effective "selling" marketing tools.

PARTICIPATION RESULTS - what you get in the program

• technological view of marketing and its role in generating company profits
• clear understanding of the principles of brand positioning in the market
• understanding customer behavior, how they make decisions and how they influence their decisions
• understanding how and through which channels to properly build communication with the target audience
• knowledge of how to increase customer flow
• the ability to measure customer loyalty not "by eye", but with measurable indicators
• knowledge of current trends in marketing communications
• ability to use digital marketing tools to increase brand awareness, increase customer loyalty and increase sales

Handouts

Students receive a personal set of training materials for each of the modules, workbooks, maintenance, access to information resources of KROK Business School , which are included in the cost of training.

Participation Fee:

upon request

Register for the Program

Register for the module