Management
Your
Ambitions

Marketing basics

Business-trainer: Alexander Bacca.

10.00 – 10.30

 
  • Marketing as a systematic activity of a company.
  • Marketing terminology.
 

10.45 – 11.15

 
  • Roles and objectives of marketing in ensuring business vitality
 

11.15 – 11:30

Coffee Break

11.30 – 12.15

 
  • The evolution of marketing concepts and its modern model
 

12.15 – 13.00

 
  • Basic theory of motivation and principles of consumer behavior management.
  • Creating Value for the clients and its types.
 

13.00 – 14.00

Lunch Break

14.15 - 14.45

 
  • The basic principles of marketing analysis and planning (including market research tools)
 

14.45 – 15.30

 
  • What is Strategic and Tactical Marketing
 

15.45 - 16.00

Coffee Break

15.45 – 16.15

 
  • Competitiveness and Viability of the company.
 

16.15 – 16.50

 
  • Branding Principles
 

16.50 – 17.30

 
  • Modern trends in digital marketing