Management
Your
Ambitions

Pricing Strategies. Quality Management and Pricing

Marketing Pricing

Business trainer : Daniil Vakhovskiy

10:00 - 11:20

Topic 1. The role of pricing for the success of the company.

  • The role of pricing for the success of the company
  • Pricing Economics
 
11:20 - 11:30

Coffee break

11:30 - 13:00

Topic 2. Competitive pricing

  • Competitive pricing
  • Pricing innovations in various business models
 
13: 00-14:00

Lunch break

14:00 - 15:30

Topic 3. Price and value

  • Price and value communication
  • Buyer price perception
 
15:30 - 15:45

Coffee break

15:45 - 17:15

Topic 4. Pricing in the product matrix

  • Product matrix pricing
  • Flexible pricing strategies
 
17:15 - 17:30

Summing up