Management
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ᐈ Mini MBA Course with Marketing Specialization - Business School KROK

Program start: September 14, 2019

Format: Intensive, classes on Saturdays from 10:00 to 18:00.

Mini MBA - Marketing provides an opportunity to master:

  • modern professional competencies and skills in the field of management and business, that are the necessary for managers of companies to achieve the company's strategic goals and implement the tasks in more effective way;

and:

 

  • to gain specialized knowledge and skills in marketing;
  • to obtain the modern technologies and tools that will help make marketing in the company profitable;

 

Mini MBA Program - Marketing will help in understanding business and accelerate professional growth.

Mini MBA course with major in Marketing combines classical and innovative technologies, provides a marketing or an SMB owner with tools for marketing managing and optimizing resources, contributes to the stable operation and growth of the company's profits.

During the Mini MBA Marketing program, you will gain new skills in strategic marketing planning, learn about customer behavior, learn how to build strong relationships with your target audience, master risk management tools and much more.

The target audience

You must apply for training in the program if you:

  • responsible for the success and profitability of marketing in the company
  • want to get more with less effort
  • ready for career growth in marketing
  • strive to be the first to know about marketing innovations and introduce them

What do you get on the program

  • a technological view on marketing and its role in creating company profits
  • a clear understanding of the basics of brand positioning in the market
  • understanding customer behavior, how they make decisions and how to manage their decision making
  • understanding how and through which channels to properly build communication with the target audience
  • how to increase customer flow
  • the ability to measure customer loyalty not by eye, but using measurable indicators
  • knowledge of top current trends in marketing communications
  • the ability to use the tools of digital marketing to increase brand awareness, increase customer loyalty and sales growth

Handouts

Students receive a personal set of training materials for each of the modules, workbooks, maintenance, access to information resources of the KROK Business School, which are included in the cost of training.

Program Content Mini MBA - Marketing

Structure of the basic Mini MBA program

Module Number

Date

Time

Module Topic

Business Trainers

Module 1

14.09.2019

10:00 – 17:30

Creative management

Oksana Sedashova

Module 2

21.09.2019

10:00 – 17:30

Art of Management and Decision Making Part 1

Natalia Kurdes

Module 3

28.09.2019

10:00 – 17:30

Art of Management and Decision Making Part 2

Natalia Kurdes

Module 4

05.10.2019

10:00 – 17:30

Public Speaking and Presentation Skills

Natalia Kalinina

Module 5

12.10.2019

10:00 – 17:30

Legal Environment of Doing Business

Victoria Polischuk

Module 6

19.10.2019

10:00 – 17:30

Practical tools of the economy

Elena Siukaeva

Module 7

07.11.2019

10:00 – 17:30

Effective Business Plan

Elena Siukaeva

 

Structure of modules of specialization Mini MBA Marketing

Module No.

Date

Time

Title of the module

Instructor

To register

Module 1

26.10.2019

10:00 – 17:30

Marketing Basics

Alexander Bakka

Join the module

Module 2

02.11.2019

10:00 – 17:30

Pricing for Marketing

Daniil Vakhovskiy

Join the module

Module 3

09.11.2019

10:00 – 17:30

Marketing Strategy Implementation

Alexander Bakka

Join the module

Module 4

16.11.2019

10:00 – 17:30

The Art of Merchandising. Neuro-marketing. Neuro-management.

Alexander Bakka

Join the module

Module 5

23.11.2019

10:00 – 17:30

Market Research and Consumer Behavior

Dmytro Rodenko

Join the module

Module 6

30.11.2019

10:00 – 17:30

Digital Marketing

Eldar Nagorniy

Join the module

Module 7

14.12.2019

10:00 – 17:30

Presentation Design. Top tips.

Galyna Sasin

Join the module

Testimonial of Academic Achievements

When passing through all 14 modules, as well as following the results of the defense of the final business project, participants receive a KROK University Certificate of advanced training and a KROK Business School Certificate of Mini MBA program with a specialization in Marketing.

Samples of documents

The cost of the full Mini MBA Program with a specialization in Marketing: 49 900 UAH.

Register for the program

7-module Marketing Program

When completing 7 modules of only the Marketing specialization, the participant receives a KROK Business School certificate.

Beginning of classes on October 26, 2019.

Format: Intensive, classes on Saturdays from 10:00 to 18:00.

The cost of 23 100 UAH.

Register for the Marketing Specialization

The cost of one module is 3 300 UAH.

Register for the module