Seminar "Creativity business problem solving"

Formation of creative thinking is one of the key abilities of an individual to generate many innovative viable solutions to business problems.

The relevance of the seminar is due to the fact that creativity is among the Top-10 most sought-after specialist skills (according to the World Economic Forum) today.

The value of this seminar is that it is based on selected and adapted technologies of creative thinking specifically for business needs.

During the seminar, participants will be able to learn working methods of creativity that can be successfully applied in individual and team work to solve business problems.

Each participant will get into the atmosphere of creative coworking and will have the opportunity to work out at least one idea, business task or project right during the seminar, and at the end of the seminar will receive several solutions.

This is seminar for:

top managers, managers, key professionals, heads of departments of innovation and development of all business areas, (CINO, CITO), marketers.

The purpose of the seminar:

  • give participants step-by-step algorithms of the best technologies of creative thinking
  • teach how to use the technologies of creative thinking in professional activities.
  • get working tools for solving business problems and real solutions.

The result of the participation in the seminar is mastering in practice the best methods for generating ideas; a map of creative methods for use in the professional activities of each participant.

By participating in the workshop, you:

  • obtain current knowledge of the nature and neuropsychology of creativity
  • clearly understand the mechanisms and working conditions of creative thinking
  • be aware of your barriers of creativity, unproductive thinking strategies and transform them into productive
  • activate the work of the right and left hemispheres of the brain
  • master the best methods of generating ideas
  • learn to see real problems and formulate tasks correctly for finding solutions
  • start generating maximum unique ideas
  • master practical step-by-step practical tools for effective business creativity in accordance with your field of activity
  • understand how to find a way out of any crisis situation
  • directly during the seminar you will find new ideas own topic.


Author and presenter:

Oksana Sedashova, Ph.D., business coach, psychologist, Certificated NLP Master-Practitioner, expert in the field of intellectual and creative personality development, a specialist with over 20 years of experience in the field of creative thinking, whose priority is scientific validity proposed strategies and models, as well as their lightness and efficiency in practical application.

Group size: from 6 to 14 participants.

Format and duration: 1 day intensive from 10:00 to 18:00.

Seminar program

10.00 - 11.15

Topic 1. Creativity and its importance for business.

  • Goal setting.
  • Artistic and Intelligence creativity, novation and innovation.
  • Inertia of thinking: why do we think stereotypically?
  • Features of the brain. Workshop overcoming unproductive beliefs for innovative thinking.

11.15 - 11.30


11.30 - 13.00

Topic 2. Creative thinking: how it works

  • How the creative works: stages and patterns.
  • Matrix "Classification of methods for idea generating."
  • Features and chips for effectively ideas generating.
  • Development of the ability to empathy, skill to ask questions and the ability to correctly formulate tasks.

13.00 - 14.00

Lunch break

14.00 - 15.30

Topic 3. Methods for solving business problems

  • Formation of the ability to create new connections and assumptions.
  • Brainstorming: step by step.
  • Methodology CPS (Creativity Problem Solving).
  • S.C.A.M.P.E.R. - work with changing parameters

15.30 - 15.45


15.45 – 17.45

Topic 4. Creating, testing and improving new ideas, strategies and methods.

  • "Inversion method".
  • "Method of focal objects".
  • Criteria for the selection of ideas.
  • Basics of Design Thinking.

17.45 – 18.00


Identification of zones of proximal development.


Participation fee: 2 800 UAH.

The cost of participation is reduced under the following conditions:

  • with the participation of two or more employees from the same company;
  • for graduates of BSK degree and modular programs

Payment options for participation:

  • Easy Pay Online,
  • in cash
  • cashless settlement - we will invoice for participation.

Included in the price:

A set of handouts, coffee breaks, certificate of participation, administrative support.

This seminar is part of the modular program "Creative thinking in business".

Order the whole program

The seminar can be held in a corporate format on the orders of companies.

Order corporate training


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Oksana Sedashova For more information: Oksana Sedashova
+38 044 455 69 81
+38 097 601 61 21