Title | BUSINESS COMMUNICATIONS: HOW TO IMPRESS THE CONTRACTORS SO THAT THEY COULD NOT PASS BY YOUR PROJECT |
Name of Instructor | Tetiana Kravchenko |
Goal | Provide practical tools on presentation of business ideas to different recipients in different time frames |
Expected Skills | -
Recognize psychological traps in finding partners and investors -
Formulate a value proposition for different addressees -
Make a presentation of the project on the recommendations of global network-platforms for financing innovative projects -
Confidently and professionally present your business idea to a client, partner or investor in different time frames (ElevatorPitch - up to 60 sec., DemoPitch - up to 3 min., PitchDesk - up to 20 min., Executive Summary and LivePlanPitch - by email) -
Look at your own brand through the eyes of consumers -
Create visual identity of your own brand (Visual Identity) -
Use the Bain & Company value pyramid for B2C clients |
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MODULE STRUCTURE:
Time | Main topics |
10:00-11:00 | Topic 1. Varieties of business reports: the differences between them -
Business Pitch: Design and Content of Pitch Deck in PowerPoint -
Traction presentation: metrics, hypotheses and results, artifacts -
E-mail communication: Executive Summary and LivePlan Pitch |
11:00-12:00 | Workshop. Elevator Pitch: Virtuosity of investor charm in 60 seconds |
12:00-12:10 | Break |
12:10-13:20 | Topic 3. Business Branding and Market Positioning -
What is a brand and what is it not? -
Why is it important to have a brand? -
What do people pay for when they buy branded products? -
What can hinder brand activation? |
13:20-14:00 | Lunch |
14:00-15:00 | Topic 4. Brand workshop “Brand Day!" -
How to recognize your products among competitors? -
How to see the obvious and achieve consumer preference? -
Creation of visual identity (Visual Identity) -
Brand for export: the main trends of naming -
Pyramid of values of B2C client from Bain & Company |
15:00-15:10 | Break |
15:10-16:00 | Workshop. Storytelling: from a bright idea to pitching |
16:00-17:00 | Crash Test # 1: Find out what you and your business are capable of! |
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Cost of participation in the module: 2500 UAH without VAT
Cost of participation on-line: 1250 UAH without VAT
Payment options for participation:
- online via Easy Pay,
- cash at the University cash desk
- Bank transfer - we will invoice for participation.
Included in the price:
- Set of handouts, coffee breaks, certificate of participation, administrative support
This workshop is part of the Business Navigator modular program.
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