The Calculation of the Effectiveness of Marketing Investments and Budgeting

The first part of the module reveals the practice of calculating the basic marketing indicators; the second part is devoted to the tools of budgeting and developing marketing budgets. The task of the module is to provide participants with the basic tools to evaluate marketing activities; form a basic knowledge of budgeting methodology in the enterprise, the principles of calculation and application of basic marketing indicators conceptual framework of budgeting and/or planning. Participants will learn the skills of calculating estimates of marketing activities, the creation of marketing budgets, monitoring the effectiveness of investment in marketing.

Cost of Module: 299 UAH.