Management of the Trademarks and Brands. Architecture of Brand. "Iceberg" of Brand

Module focuses on the technology of formation of the brand, brand management system of the company and determines the approaches to the choice of brand value, building architecture and levels of corporate brand "Iceberg", model building brand strategy, performance evaluation system branding. The module will help participants develop skills choice of values to create a brand company, building "iceberg" of values and brand strategy, a comprehensive assessment of the effectiveness of branding company.

Cost of Module299 UAH.