Digital marketing

10: 00-11:30

Theme 1. Internet company strategy

• Portrait of UAnet.
• What is a content resource?
• What does it take to run a content resource?

11:30-11:45

Break

11: 45-13: 00

Theme 2. Engaging your audience

• Internet marketing.
• Consumer segmentation.
• Stages of audience management.

13:00-14:00

Dinner

14:00-15:30

Theme 3. Web analytics

• 7 traffic colors.
• Attract traffic. Basic tools.
• Three stages of management.
• SEO effectiveness.
• SMM efficiency.

15:30-15:45

Break

15:45-17:30

Theme 4. Media Planning

• Search engine systems.
• Search engine promotion.
• Advertising companies.
• Brand promotion and communication.

17:30-18:00

Feedback and wrap-up