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Training workshop “Effective management of a retail facility. How to increase store sales"

Dates: April 17-18, 2020

Each owner or manager wants to minimize risks when opening new stores, as well as increase the profit of existing ones.

Retail business, like everything in this world, is subject to certain laws. Knowledge of these laws and the ability to use them determines the success of your business!

Targeted Audience:

  • Owners of the retail business, operating and regional directors of retail chains.
  • Directors of retail facilities (stores), their deputies, administrators and department heads of the store.
  • Everyone who wants to know and understand the essence and tools of managing the store and improving its performance.

Training uniqueness

Over 16 training hours, participants will be able to systematize their experience and gain new knowledge, determine their strengths and mistakes, find out opportunities and tools for streamlining processes and effective retail business management.

The training workshop contains 14 practical assignments from different areas of the organization of the store, which will help participants verify and consolidate the knowledge gained in practice. It will be informative, positive and motivating!

The purpose of the training and why it is worth participating:

You will receive formed and tested in practice tools for managing all stages and components of the retail business in the store. Customer support and assistance in the implementation of knowledge after the training.

Author's 16-hour training workshop of a specialist practitioner in the field of improving the efficiency of the retail business. Over 15 years of experience in building business processes and implementing projects in the CIS. Bonus - a teaching aid on the topic: How to choose a location for a new shopping facility. How to find the location reserves of an existing facility.

Author:

Natalia Kolodyi. Analyst, Auditor and Business Coach for Retail Business.

In the retail business since 2002. She went from the manager of the trading floor of a hypermarket to the head of a network of 500 stores.

Practitioner, project manager for process optimization and improving the efficiency of the retail business in retail companies in Ukraine, Belarus, Kazakhstan, Russia, expert and speaker of professional conferences.

The author of teaching aids for retail and numerous professional articles.

The accumulated professionalism and long-term practice of Natalia is guaranteed to allow you to minimize risks when opening new stores, as well as increase the profit of existing ones.

Group size: 8 to 15 members.

Format and duration: 2 days, intensive from 10:00 to 18:00.

Training program

1 st day, 8 hours

Time

Topic

Content

Practice

10.00-11.30

Organization of staff work

How to determine how many people should work in a store. Why is the store management structure important and how to form it correctly

Disassemble the current store management structure and find opportunities for optimization.

Using the example of the criteria for the formation of the staffing table, calculate the necessary total number of store employees for each staffing unit.

11.30-11.45

Coffee Break

11.45-13.00

Organization of staff work.

How to create checklists and work with them. How to create optimal working time schedules.

Using an example, determine the load on one store employee and understand how this figure can be applied

Draw up a schedule of working hours and argue for it

13.00-14-00

Lunch

14.00-15.30

Work with the assortment

Basic knowledge of category management. How to develop an understanding of who your target customers are. How to make decisions on assortment formation

Make a portrait (avatar) of the target buyer of your store.

For example, determine the role of the product category

15.30-15.45

Coffee Break

15.45-18.00

Zoning of the store. Display of goods, merchandising.

.

Principles and examples of zoning a store’s retail space. The concept of merchandising and its application in the store

Zoning retail space on the example of a minimarket. Using an example, find the opportunity to improve the display of goods and argue your option

2nd day, 8 hours

Time

Topic

Content

Practice

10.00-11.30

Work with goods, goods balances. Inventory. Indicators of the status of stocks

When you need to "sound the alarm." The main stages of the inventory

For example, calculate the turnover of goods in days

Using an example to predict sales. Calculate required stock, safety stock, and quantity of goods to order

11.30-11.45

Coffee Break

11.45-13.00

Standards of the store.

Manager's control loop How to draw up and implement internal regulatory documents. Why are they needed and important. 6 main roles of the store manager

Draw a behavior algorithm in a conflict with the buyer.

Define the role of the store manager in accordance with its value

13.00-14-00

Lunch

14.00-15.30

How to increase sales of a shopping facility

What store sales consist of. How to influence these indicators. Methods for increasing store sales - application examples

Calculate the required number of checks (purchases) to achieve the planned level of sales

15.30-15.45

Coffee break

15.45-18.00

Main indicators of the trading company

What are the main indicators of the store. How to plan them. Budget example

For example, determine the margin and margin.

Calculate the turnover in retail prices, gross and marginal income, net profit.

Calculate the breakeven point by the number of buyers

Participation Fee: UAH 5500 ( without VAT)

Participation Fee is UAH 5000 under the following conditions:

  • Participation of 2 and more attendees from one company;

  • for graduates and alumni of BSK diploma programs

Payment options for participation:

  • online via Easy Pay,

  • cash

  • Bank transfer - we will bill for participation.

Included in the price:

A set of handouts, coffee breaks, a certificate of participation, administrative support.

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The training workshop can be held in a corporate format at the request of companies.

To order program in corporate format

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