Dates: April 17-18, 2020
Each owner or manager wants to minimize risks when opening new stores, as well as increase the profit of existing ones.
Retail business, like everything in this world, is subject to certain laws. Knowledge of these laws and the ability to use them determines the success of your business!
Over 16 training hours, participants will be able to systematize their experience and gain new knowledge, determine their strengths and mistakes, find out opportunities and tools for streamlining processes and effective retail business management.
The training workshop contains 14 practical assignments from different areas of the organization of the store, which will help participants verify and consolidate the knowledge gained in practice. It will be informative, positive and motivating!
The purpose of the training and why it is worth participating:
You will receive formed and tested in practice tools for managing all stages and components of the retail business in the store. Customer support and assistance in the implementation of knowledge after the training.
Author's 16-hour training workshop of a specialist practitioner in the field of improving the efficiency of the retail business. Over 15 years of experience in building business processes and implementing projects in the CIS. Bonus - a teaching aid on the topic: How to choose a location for a new shopping facility. How to find the location reserves of an existing facility.
Natalia Kolodyi. Analyst, Auditor and Business Coach for Retail Business.
In the retail business since 2002. She went from the manager of the trading floor of a hypermarket to the head of a network of 500 stores.
Practitioner, project manager for process optimization and improving the efficiency of the retail business in retail companies in Ukraine, Belarus, Kazakhstan, Russia, expert and speaker of professional conferences.
The author of teaching aids for retail and numerous professional articles.
The accumulated professionalism and long-term practice of Natalia is guaranteed to allow you to minimize risks when opening new stores, as well as increase the profit of existing ones.
1 st day, 8 hours
Time | Topic | Content | Practice |
10.00-11.30 | Organization of staff work | How to determine how many people should work in a store. Why is the store management structure important and how to form it correctly | Disassemble the current store management structure and find opportunities for optimization. Using the example of the criteria for the formation of the staffing table, calculate the necessary total number of store employees for each staffing unit. |
11.30-11.45 | Coffee Break | ||
11.45-13.00 | Organization of staff work. | How to create checklists and work with them. How to create optimal working time schedules. | Using an example, determine the load on one store employee and understand how this figure can be applied Draw up a schedule of working hours and argue for it |
13.00-14-00 | Lunch | ||
14.00-15.30 | Work with the assortment | Basic knowledge of category management. How to develop an understanding of who your target customers are. How to make decisions on assortment formation | Make a portrait (avatar) of the target buyer of your store. For example, determine the role of the product category |
15.30-15.45 | Coffee Break | ||
15.45-18.00 | Zoning of the store. Display of goods, merchandising. . | Principles and examples of zoning a store’s retail space. The concept of merchandising and its application in the store | Zoning retail space on the example of a minimarket. Using an example, find the opportunity to improve the display of goods and argue your option |
2nd day, 8 hours
Time | Topic | Content | Practice |
10.00-11.30 | Work with goods, goods balances. Inventory. Indicators of the status of stocks | When you need to "sound the alarm." The main stages of the inventory | For example, calculate the turnover of goods in days Using an example to predict sales. Calculate required stock, safety stock, and quantity of goods to order |
11.30-11.45 | Coffee Break | ||
11.45-13.00 | Standards of the store. | Manager's control loop How to draw up and implement internal regulatory documents. Why are they needed and important. 6 main roles of the store manager | Draw a behavior algorithm in a conflict with the buyer. Define the role of the store manager in accordance with its value |
13.00-14-00 | Lunch | ||
14.00-15.30 | How to increase sales of a shopping facility | What store sales consist of. How to influence these indicators. Methods for increasing store sales - application examples | Calculate the required number of checks (purchases) to achieve the planned level of sales |
15.30-15.45 | Coffee break | ||
15.45-18.00 | Main indicators of the trading company | What are the main indicators of the store. How to plan them. Budget example | For example, determine the margin and margin. Calculate the turnover in retail prices, gross and marginal income, net profit. Calculate the breakeven point by the number of buyers |
Participation Fee: UAH 5500 ( without VAT)
Participation Fee is UAH 5000 under the following conditions:
Participation of 2 and more attendees from one company;
for graduates and alumni of BSK diploma programs
Payment options for participation:
online via Easy Pay,
cash
Bank transfer - we will bill for participation.
Included in the price:
A set of handouts, coffee breaks, a certificate of participation, administrative support.
The training workshop can be held in a corporate format at the request of companies.
To order program in corporate format
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