Seminar: “Business Etiquette: The Standard of Excellence in Service and Professional Trust” Date: March 7, 2026

Date: March 7, 2026

Format: Offline (in-person)

Duration: 1 full-day intensive (10:00–17:00)

Why is this seminar important?

First impression in 7 seconds:
A client subconsciously decides whether to trust your organization even before you present your service.

Turning courtesy into profit:
Professional communication creates a sense of safety and exclusivity that clients are willing to pay more for.

Brand protection:
One inappropriate word or gesture from an employee can destroy years of work invested in a company’s image.

Audience

This seminar is designed for people who understand thatmanners, communication style, and professional behavior directly impact career growth, income, and reputation.

In a world where products and services are becoming increasingly similar,people and their manners become the key differentiator of a business.
Today, business etiquette is not just a formality — it is the language of success and one of the most powerful sales tools.

The seminar is intended for individuals who work with clients, partners, or teams and want to enhance their professional level through business etiquette and service culture.

Including:

Service and customer experience professionals
Managers and executives
Entrepreneurs and self-employed experts
HR professionals, recruiters, and communication specialists
Those seeking career growth and a strong professional image

Intensive Program (1 Day)

The seminar is designed to transform “dry” regulations intolive, sincere, and effective communication.

1. The Face of the Brand: First Impression and Appearance

Psychology of visual perception: how clothing and posture influence client trust
Dress code standards in the service industry (from business to casual-smart)
Non-verbal communication: how open gestures and facial expressions help sell

2. High-Level Communication

The art of small talk: how to fill pauses during banking procedures or product packaging so the client feels cared for
Digital etiquette: professional communication in messengers and email
Telephone etiquette: how to “smile with your voice” and manage client expectations on the line

3. Service in Challenging Situations

How to professionally refuse a client without provoking aggression
Ethical conflict resolution methods: turning an angry visitor into a loyal brand advocate
Maintaining emotional resilience and dignity under stress

4. Teamwork and Subordination

Internal etiquette: why mutual respect among colleagues directly affects the quality of external service

What Participants Will Gain

Confidence: Clear action algorithms for any non-standard situation
Influence tools: The ability to create an atmosphere clients want to return to
Professional transformation: Understanding that they do not simply provide a service, but create a high standard of relationships

Result for the company:
Increased customer loyalty (NPS), reduced number of complaints, and the formation of a team that truly embodies the brand.

Training Materials Provided

Author’s educational package including presentations, tasks, cases, exercises, and additional learning materials prepared by the trainer
Post-training participant survey to assess satisfaction with the trainer’s performance and the relevance of the knowledge and skills gained

The program can also be deliveredin a corporate format upon company request.

Participation Fee:

UAH 5,500

The Fee Includes: