Target audience: business owners, managers, specialists wishing to familiarize themselves with the principles of building a service strategy and forming a client-oriented team.
Relevance of the seminar: today is already yesterday. The client today is more important than the service or product. If earlier a dissatisfied customer simply left the company, and the company could attract a dozen of new ones at the expense of advertising, now the dissatisfied client will not simply leave the company, he will share negative experience of interaction with your company to thousands of people through using social networks and the Internet. And client will do that immediately. That is why, today it is important not just to write slogans about the importance of customers for your company, but also to work on a strategy and steps to create a customer service that will become a competitive advantage and generator of your income.
Upon completion of the seminar You will be able to:
Main topic | Focus on |
The role of the Client Service for the company |
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Determine the portrait of clients and their customer loyalty to the company |
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Building a Custom Way: Customer Journey Map (CJM) |
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Types of Service Standards. |
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Principles of building a client-oriented team |
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