In 2025, the World Creativity and Innovation Week in Europe will be held on Blue Creativity, which indicates a deep link between creativity, ecology, wellbeing and health. We were inspired by the flow of water and its important role in life and invented formats that include business, ecology, innovation and desire for wellbeing combined. This topic encourages the search for creative solutions that will contribute to breakthrough business development to achieve sustainable development goals, maintain mental and physical health, equilibrium and stability, and create resource states. Just as water adapts and supports life, Blue Creativity invites businessmen, entrepreneurs, thinkers, scientists, researchers to accept adaptability, fluidity, renewal-for the invention of new business models of the future, environmental ways of doing business, and will help in this way of creative thinking and the ability to create innovation! By promoting ideas that feed both people and the planet, we change the world where creativity promotes stable wellbeing for all.
Register in the events of the World Creativity and Innovation Week in Ukraine - 2025!
Format:
Offline, Kyiv
PROGRAM
Date | Time | Event | Speakers | Location | Terms of participation, registration |
April 15
Tuesday | 12:00-16:00 | “Blue Creativity in Business: Business Models of the Future” Format: Panel discussion with business representatives and creative workshop
Create a platform for discussing topical challenges and prospects for the development of business models of the future by attracting business and sustainable development experts. Investigating how innovations, stability and creativity form strategies of companies, as well as breakthrough approaches can create competitive advantages. Due to the discussion and creative workshop, participants will receive effective tools for generating and implementing innovative ideas in their businesses, which will promote the development and adaptation to market changes. | Moderator: Olga Karpova, CEO of KROK Business School
Speakers:
Facilitator of creative workshop: Oksana Sedashova, International Creativity Ambassador in Ukraine | Offline Kyiv, Tabirna Str. 30-32, KROK University, Library | Cost of participation: 500 UAH. For students and graduates of the KROK Business School - free of charge with pre -registration. The number of participants is limited.
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April 16
Wednesday | 12:00-15:00 | Creative Lectorium “Blue Minds”
Lecturium with the participation of famous researchers and popularizers of science will help to understand the relationship between psychophysiology, neurobiology, psychology, ecology, biotechnology and business, as well as their impact on decision-making, innovation and development of sustainable business models. In the program: · Climatologist Svіtlana Krakovska "Ecological Consciousness and Progress: Innovations for Business and Planet"
· Psychophysiologist Petro Chernomorets "Neurobiology of creativity: there is no correct state for creation. What to do? ”
Biologist Kateryna Shavananova "Why Science need Business?"
The lecture will create a space for interdisciplinary dialogue and inspiration, promote the development of creative thinking and help to find new approaches to business, science and personal development. | Svitlana Krakovska
Petro Chernomorets
Kateryna Shavanova
Moderator: Oksana Sedashova | Offline Kyiv, Tabirna St. 30-32, KROK University, Library | Free of charge with registration. Limited number of participants.
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April 16
Wednesday | 17:00- 19:30 | “Blue Café: Dialogues About Creativity”
We create an atmospheric space for creative dialogue on creativity in the cozy bookstore of “Nash Format” publishing house, where participants will be able to learn about the secrets of creativity from the writers Slava Svitova and Julia Syromolot. The creative meeting will combine the review of the best books on creativity thinking and literature workshop of creative storytelling. You are expected to insights how to develop creative thinking, learn how to write fascinating stories and use storytelling as a powerful tool for self -expression, branding and communication. Blue Café will become a platform for the exchange of ideas, reflections and inspiration, will help participants find new approaches to creativity and turn it into a key resource in professional activity and life. | Oksana Sedashova, Slava Svitova, Julia Syromolot | The bookstore "Our format" Alla Gorska lane, 5a, Kyiv | Free of charge under registration conditions. The number of participants is limited.
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