Workshop "How to Increase Publicity for a Leader to Benefit the Business"

When: May 20, 2025

Time: 17:00-20:00

Format: Online

Author and Moderator:

Anastasia Yakovenko — a strategic communications consultant with over 10 years of experience. She helps projects become visible and leaders become recognizable. She specializes in developing and implementing communication strategies for businesses, the public sector, and international programs, particularly in the areas of change communication and the publicity of organizational leaders. She has supported projects in 18 countries, collaborating with BTU, Kernel, MHP, Google, USAID, the EU, the Ministry of Economy of Ukraine, the Ministry of Digital Transformation, the US Department of State, as well as brands like Sony, Hasbro, and Nokia.

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Relevance:

Are you developing a product, managing a project, or driving important changes, but only a narrow circle knows about it?

This workshop is about how to fix that without unnecessary pomp.

It's not about creating a media image, but about enhancing who you already are.

It's not about a glossy cover, but about conscious publicity that works for your goals.

In simple language. With live examples. Without info-gypsies.

For whom?

• For business owners and top executives who want to promote their product through their personality
• For experts who are tired of being in the shadows and want their opinions to be heard
• For leaders who understand that today, the winner is not the most competent, but the one who is known and trusted

In three hours, you will get:

• A clear understanding of how to increase media presence and convey the right narratives that help the business
• A concrete roadmap: where to start, how to stay focused, and not lose enthusiasm
• Answers to typical doubts: "I have nothing to say," "no one is interested," "no time," or "I will look strange"
• A set of tools and examples to easily start — without noise, showiness, or unnecessary stress

Anastasia Yakovenko, strategic communications consultant: "We will not talk about creating a brand — everyone already has one. It's what people say about you when you're not in the room. We will talk about how to direct it in the right direction.

Publicity is not about 'I'm great' and not about chasing likes. It's about a business approach to yourself as an asset. About consciously managing your visibility so that it works for your goals — from clients to career changes.

No pretense, just a clear structure, practical steps, and an honest tone. To step out of the shadows — without violence against yourself."

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