Webinar «How to increase the efficiency of the B2B sales department in ongoing conditions. Tools and approaches.»

December 5, 2023

Start at 16.00

Duration 2 hours

Speaker of the webinar: Oleksandra Bayur

The owner of the Sales Strategy Generator consulting agency, an expert and mentor in sales and sales management, 15 years of experience in sales

10+ years of experience in direct sales of manufacturing, product and service companies in the positions of Sales Manager, Busines Development Manager and in leadership positions: Unit Lead Manager, Sales Director.
6 years as an independent strategic sales and management consultant.
Trainer of sales teams with more than 7 years of experience
The brainchild of the Sales Strategy Generator
Author of the Sales Strategy Generator sales system formation methodology.

Since 2017, he has been engaged in independent consulting in the field of sales, helping businesses to form and implement effective sales strategies, trains sales teams and teaches effective management methods to sales department managers.

We'll talk about the most common problems and challenges businesses face in sales today. Let's define tools of the sales system that will increase the efficiency of the sales department. And, of course, let's think about trends in sales approaches.

Webinar program:

How the consumer behavior of society has changed in today's conditions and what global challenges businesses face.
5 main sales department performance metrics that must be analyzed in today's environment and the factors that influence them.
Tools of the sales system that will increase the efficiency of the sales department:

Sales strategy as a way of business development (customer B2B avatar, channels, customer journey
Communication strategy and scripts as a mandatory sales tool
Technical tools and automation of internal processes - what needs to be automated in B2B sales
The system of motivation and management - how they affect sales efficiency
Knowledge library and team training system as a tool to increase sales efficiency
Control system - audit and research - why it is important to study the foreign market and the current situation to increase sales efficiency.