April 2, 2019
Venue: KROK Business School, St. Tabirna 30-32
Registration: 9:30. Time: 10:00-12:00
Author and Moderator: Nataliya Kurdes
During the master class:
Using Employee Journey, you can:
More details:
1. What is an employer brand and why it is important?
2. Employee as a customer. Employee Journey (Employee Journey) - the basis for building company interaction with employees
3. Approach to the formation of Employee Journey:
a. Key Stages of Employee Travel (Employee Journey)
b. The goals of the employee and the goals of the employer at each stage of travel. Brand management tools to achieve mutual goals
4. Employee Journey Map as a map showing the strengths and weaknesses of the employer's brand.