Master class «Employee Journey - Marketing tool in the service of HR»

April 2, 2019

Master class "Employee Journey - Marketing tool in the service of HR"

Venue: KROK Business School, St. Tabirna 30-32

Registration: 9:30. Time: 10:00-12:00

Author and Moderator: Nataliya Kurdes

During the master class:

  • You will learn how to apply Customer Journey that is classic marketing tool to HR practice.
  • You will get a basic model of Employee Journey (Employee Travel) and methods for customizing it for your company.

Using Employee Journey, you can:

  • Identify the strengths and weaknesses of your company as an employer.
  • Understand which practices should be applied or changed to be a more competitive employer.

More details:

1. What is an employer brand and why it is important?

2. Employee as a customer. Employee Journey (Employee Journey) - the basis for building company interaction with employees

3. Approach to the formation of Employee Journey:

a. Key Stages of Employee Travel (Employee Journey)

b. The goals of the employee and the goals of the employer at each stage of travel. Brand management tools to achieve mutual goals

4. Employee Journey Map as a map showing the strengths and weaknesses of the employer's brand.

Cost of participation: 400 UAH,

one day before — 500 UAH, on the same day — 600 UAH.

To register