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KROK Business School Presented Ukraine’s Experience in Sustainable Development in Education at an International Conference in the Netherlands

On June 13–14, 2025, the final conference “Innovating Business Education for Responsible Global Minds” took place in Maastricht, Netherlands, as part of the international ERASMUS+ project IBE-RE-GLO-MI. The event brought together representatives from leading European business schools, researchers, educators, and practitioners from over 10 countries. One of the key themes was the integration of sustainable development principles into business education.

Among the invited speakers was a delegation from Ukraine — the team from KROK Business School, including Olha KarpovaDiana Levchenko, and Oksana Sedashova, who delivered a presentation titled:
“Sustainable Development Strategy in Times of Challenge: The Experience of KROK Business School.”

In their presentation, the KROK team highlighted several key aspects:

  • KROK Business School’s sustainability strategyas the foundation for transforming the educational process, aimed at shaping a new generation of leaders with responsible global thinking.
  • The concept of “sustainable pedagogy”— a new teaching approach that combines flexibility, ethics, systems thinking, and a focus on long-term impact.
  • Patterns of systemic sustainable thinking— cognitive models that help educators develop students’ ability to understand the interconnections between economic, social, and environmental processes.
  • Facilitative learning— an innovative educational approach that fosters independent thinking, critical reflection, and teamwork.
  • Examples of creativity and innovation— in building sustainable businesses in Ukraine, even amid war and uncertainty.

“We were honored to represent Ukraine on the international stage and share our experience of how we continue to educate entrepreneurs and managers, create new programs, and support leadership development despite the challenges of full-scale war. For us, sustainable development means humanity, courage, determination, and foresight,” said Olha Karpova, CEO of KROK Business School.

Participation in the conference was also an opportunity to present Ukraine to the international community as a source of innovative solutions in business education — combining resilience, adaptability, and progressive vision.

The high quality of the Ukrainian presentation was noted by conference participants, who expressed genuine interest in the approaches shared and showed readiness for further collaboration. KROK Business School continues to integrate European standards into its educational process, shaping responsible global citizens and fostering international dialogue for a better future.