On September 10, 2026, during the quarterly Coffee with Chapter meeting, members of the UN PRME CEE Chapter had the opportunity to learn more about SolarPunk Club, an initiative of the University of Ljubljana. Judita Peterlin and Marina Schmitz presented the Club’s methodology to other CEE Chapter members, opening up opportunities to adapt and apply it across different business schools and educational contexts.
KROK Business School joined this international discussion and collaboration around SolarPunk Club together with other schools and academic partners from across the region.
At first glance, SolarPunk stories may seem to be stories about sustainability, technology, and an environmentally sustainable future. But for business schools, they open up a much broader space for discussion: what happens to business models when the rules of the economic game change? How do consumer needs evolve? What happens to leadership, work, and entrepreneurship? Which technologies create new opportunities – and which give rise to new dilemmas? Who owns the resources, data, and infrastructure? And perhaps most importantly: what should businesses start doing today if a different future is possible?
Reading and discussing SolarPunk stories creates a safe space for exploring these questions. It develops strategic imagination, systems thinking, creativity, scenario thinking, and the ability to work with uncertainty. A story becomes a starting point for analysing markets, developing business models, exploring future consumer behaviour, discussing leadership and ethics, and thinking about innovation beyond today’s assumptions.
For KROK Business School, one of the most valuable aspects of SolarPunk Club is the opportunity to connect responsible business education with the ability to imagine different future scenarios and reflect on the role of business in shaping them.
This is precisely why international exchange within the PRME CEE Chapter is so valuable: one institution develops a methodology, others test it in their own contexts – and together, we expand the capacity of business education to respond to the challenges of an uncertain future. Not to predict the future. To learn to imagine it – and to ask what we can do today to help shape it.
https://www.solarpunkstorytelling.com/stories/tides-rolled/
