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On April 15-19, 2024, the World Creativity and Innovation Week of traditionally takes place in Ukraine. KROK Business School has been holding this large-scale event for the 5th year, supporting the UN global initiative. The purpose of the World Creativity and Innovation Week of is to popularize around the world the ideas of developing creative thinking and the ability to create innovations to achieve the goals of sustainable development, caring for the planet, and improving the quality of life.
This year, the KROK Business School held a week of creativity under the slogan "Creativity for the mental health."
Some statistics about the event:
Why did we choose this topic? Supporting the mental health of Ukrainians through the activation of creativity is extremely important in the third year of the full-scale russian invasion of Ukraine.
The World Creativity and Innovation Week of in Ukraine - 2024 was opened by the International Creativity Ambassador in Ukraine, Oksana Sedashova, associate professor of the KROK Business School, corporate psychologist, researcher-practitioner of creativity and spoke on the topic "Sustainability, creativity and adequate perception of problems", during which she explained creative mechanisms of vitality formation and helped to believe in the personal creative powers of everyone.
Olena Chorna, PhD in psychology, taught the audience how to use art therapy techniques to build resilience.
Heather Williams from the USA, an expert in creativity and one of the pioneers of graphic facilitation, held a unique workshop "Visual Strategies to Mitigate Burnout: Creative Ways to Resilience."
The workshop "Creativity in the resilience system" conducted by psychologist Iryna Kysil. During the workshop, the participants learned about a bodily approach to the development of resilience, namely, finding support in oneself, social connections and values and meanings through work with breathing, grounding techniques and a sense of support, stability and elasticity, exercises to activate searching interest and movement exercises to imagination and improvisation.
Olena Romanishyna-Sprinsyan - a certified PCC coach, ICF presented the topic "Belief in yourself: how to believe in your own strength to live creatively here and now", during which the participants learned about how to form self-belief, notice opportunities here and now and use them and focus on achieving your dreams - even in difficult and stormy times.
Professor Roni Reuter-Palmon of organizational and industrial psychology from the University of Nebraska in Omaha talked about the conditions for correctly formulating problems and finding opportunities for further organizing creative work in project teams. The listeners learned that formulating a problem for solution consists of two main aspects. The first aspect focuses on identifying problems in ambiguous situations. The second aspect of problem framing focuses on framing and describing the problem to develop a solution. The speaker explained the relationship between problem formulation construction as a process of creative problem solving and future opportunities.
Entrepreneur Yuliya Siletska shared her own secrets of running a successful international business and spoke on the topic "Family business: how to (not) get divorced and (not) close the business?" Rules of ÜLKA".
Psychologist Olena Ukrainska taught how to plan in conditions of uncertainty using art therapy methods.
Dr. Jesvir Mahil from the UK prepared a research-based interactive discussion "Creativity and resilience in our homes during wartime". This performance was extremely supportive for Ukrainians because our homes are an integral part of our identity, values and beliefs. War can destroy not only physical, but also emotional, intellectual, and spiritual well-being. Dr. Mahil explained how to use the power of creativity to become more resilient and able to protect, restore and rebuild homes by engaging the body, heart, mind and spirit.
The creativity week was finished by John Wyse, an experienced expert in the field of corporate training, chief of the British Law Business School in Rome and senior lecturer in innovation, strategy, and entrepreneurship courses, as well as a well-known poet who writes and publishes in English, Italian and Spanish. John talked about a scientific approach, how poetry can be a source of creativity development for building business problem solving skills.
KROK Business School received much positive feedback from the participants of the World Creativity and Innovation Week , they confirm that the chosen topic is relevant and helpful. KROC Business School attracts the best experts to popularize the development of creative thinking in Ukraine, provide useful knowledge to support the mental health of Ukrainians during the war.
We invite foreign partners to cooperate in the field of creativity those and innovations for joint research, development of specialized educational programs, experience exchange, creation of events, teaching and student mobility.
