Module 1. Creativity business problem solving
Format and duration: online, 2 days
1-st day
Hour | Main topics |
10:00-11:30 | Topic 1. Creativity and its significance for business. - Goal setting.
- Artistic and Intelligence creativity, novation and innovation.
- Inertia of thinking: why do we think stereotypically?
- Features of the brain. Workshop overcoming unproductive beliefs for innovative thinking.
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11:30-11:45 | Break |
11:45-13:00 | Topic 2. Creative thinking: how it works - How the creative works: stages and patterns.
- Matrix "Classification of methods for idea generating."
- Features and chips for effectively ideas generating.
- Development of the ability to empathy, skill to ask questions and the ability to correctly formulate tasks.
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2nd day
Hour | Main topics |
10:00-11:30 | Topic 3. Methods for solving business problems - Formation of the ability to create new connections and assumptions.
- Brainstorming: step by step.
- Methodology CPS (Creativity Problem Solving).
- S.C.A.M.P.E.R. - work with changing parameters
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11:30-11:45 | Break |
11:45-13:00 | Topic 4. Creating, testing and improving new ideas, strategies and methods. - "Inversion method".
- "Method of focal objects".
- Criteria for the selection of ideas.
- Basics of Design Thinking.
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