| Topic | Content |
| Strategy of Digital sales | - Identification of the Target Audience (TA) - tools and practices;
- Identification of the main TA needs and purchase triggers;
- Building a CJM - how to define a consumer journey map for each customer segment. The difference between the "funnel" model and the "elevator" model;
- Formation of promotion strategy, marketing plan, content plan;
- How to create a ROMI model for the entire product network and each individual item and their KPIs;
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| Definition of digital sales tools and their application | - Drawing up a content plan for all touchpoints (content + format), with a forecast of CTR and CPA at the end point of the additive;
- Formation of the main message - creative;
- PPC campaigns – application features, advantages and disadvantages;
- Referral programs and aggregators - application features, advantages and disadvantages;
- E-mail marketing - application features, advantages and disadvantages;
- Messengers – application features, advantages and disadvantages;
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| Request processing - Cold Leads, Marketing Leads, Sales Leads, conversions. Company optimization | - Tracking the effectiveness of communication channels and dynamic planning of campaigns;
- Optimization of the cost of conversions;
- Feedback from the consumer of the product;
- Cross-sale and UP sale.
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