Processes of Creating Value for Customers and Create New Competitive Advantages

The module focuses on the formation of the participants understanding of the marketing thinking and customer-centric marketing. Participants will have the opportunity to formulate employment value proposition to the consumer of your company and take the technology of "chain selection, translation and transmission of values"; will know the models: human values; market choice as a set of values for the market B2C; market choice for the B2B market; undeniable value equation. The module will help determine the set of values that underpin consumer choice of clients and manage their companies to create value for its customers.

Cost of Module: 299 UAH.