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Anti-crisis marketing to quickly overcome the crisis of sales and business development

People in the world often talk about crisis management, but very rarely about ANTI-CRISIS MARKETING TECHNOLOGIES. But technology allows you to get the planned result, whether it is pies or market share. In this module, participants will learn on successful cases for brands such as Kinder Surprice, Heineken, MacCoffee, Silver Breeze, Trump Card, Three Bears and other algorithm for successful solutions to the sales crisis, which is AMGC AntyCrisisTech technology. You will get acquainted with the proven algorithm and tools for overcoming the crisis by examples, the cuisine of which is not public and most likely refers to the secrets of competition. According to the experience of the author of the module, usually sales crises begin to resolve in the interval from two to six months using AMGC AntyCrisisTech technology. The key provisions of the module were approved by the EBRD as part of the EU4Business assistance program for small and medium-sized enterprises, in which the author participated.

Time

Topic

10.00-11.30

 
  • The crisis of the marketer’s eyes and what’s the behavior with the eyes of business companies
 

11.30-11.45

Break

11.45-13.15

 
  • Successful Casey in Ukraine: tactful and strategic anti-crisis marketing
  • Algorithm of anti-crisis solutions: the right situation (AMGC AntyCrisisTech technology)
 

13.15-14.00

Lunch

14.00-15.30

 
  • More information about the LOFT system of strategic marketing for the entry with crisis
 

15.30-15.45

Break

15.45-17.30

 
  • Secrets of effective Research customers, competitors, posture of market research
  • The path to the restoration of sales and development / creating a new business in new niches