Mini-MBA program module "Operational Marketing. Marketing Strategy Implementation"

Registration for participation in the program     Join the module

Business-trainer Andrei Prudius

Theme 1. A set of tactical marketing tools

  • 4Р: basic model of marketing mix

  • Advanced marketing mix models


Theme 2. Product

  • Product life cycle

  • Concepts for developing new products

  • Workshop


Theme 3. Price

  • Market and cost methods of pricing


Theme 4. Place

  • Decisions that are made at the planning level of the place of sale


Theme 5. Promotion

  • Building effective communication strategies

  • Channel

  • Internal state

  • Message


Theme 6. Analysis of the effectiveness of marketing KPIs

  • Development of a report table


Theme 7. Practical lesson. Matrix marketing mix

  • Workshop