Lecturer of the General MBA programme; Marketing Director of the Intempo food service chain (Lviv).
A business ideologist working at the intersection of strategic marketing, branding, business innovation, and the development of market-oriented product and service concepts.
Marketing Director of the Intempo food service chain (Lviv), business consultant, strategist, and lecturer. He teaches subjects related to strategic marketing, brand management, consumer behaviour, and business innovation.
He has professional experience across diverse industries—from pharmaceuticals and FMCG to real estate development and HoReCa—which enables him to view business in a broad context and to identify unconventional cross-category solutions for company growth.
He has worked with both international and Ukrainian companies. During his cooperation with The Garrison Group (Budapest), he was involved in projects for IKEA, Raiffeisen Bank, Bayer, and Visa. As an independent consultant, he has collaborated with Subway, Sense Bank, Faberlic, Opillia, Kormotech, Riel, Jim Beam, Non Stop, and other brands and companies. He also advises small and medium-sized enterprises (SMEs).
He is a graduate of the MBA programme of Central European University Business School (Hungary) and a former Head of the Marketing Committee of the European Business Association (Ukraine). In his teaching, he combines conceptual depth with practical application, placing particular emphasis on the development of strategic thinking, the ability to see the broader context, and building knowledge as a foundation for effective managerial decision-making.
His intellectual interests include psychology, sociology, anthropology, history, philosophy, neurobiology, culture, and foreign languages. He is an adherent of Stoic philosophy and is currently working on a PhD research project exploring the application of Stoic ideas in the creation and development of contemporary brands. He is fluent in English, Spanish, and Polish.
