Mini-MBA program module "Operational Marketing. Marketing Strategy Implementation"

Business-trainer – Andrei Prudius

Theme 1. A set of tactical marketing tools

• 4Р: basic model of marketing mix

• Advanced marketing mix models

Theme 2. Product

• Product life cycle

• Concepts for developing new products

• Workshop

Theme 3. Price

• Market and cost methods of pricing

Theme 4. Place

• Decisions that are made at the planning level of the place of sale

Theme 5. Promotion

• Building effective communication strategies

• Channel

• Internal state

• Message

Theme 6. Analysis of the effectiveness of marketing KPIs

• Development of a report table

Theme 7. Practical lesson. Matrix marketing mix

• Workshop