Customer Service Oriented | |
10.00 - 10.10 | Meet the participants, trainer and program. |
10.10 - 11.00 | Topic 1. Customer service and consumer loyalty. Identification tools and methods for raising the level of consumer loyalty. |
11.00 - 11.30 | Team Game 1. Calculation of outflow of customers and the lost profit associated with providing a low level of customer service. |
11.30 - 11.40 | Coffee break |
11.40 - 12.30 | Topic 2. Base of a portrait creation of the Target Audience (TA), as well as effective methods of analysis of TA. |
12.30 - 13.30 | Topic 3. Principles of constructing a Customer Journey. Examining examples of constructing a Customer Journey. |
13.30 – 14.00 | Practical work 1. An individual task to build a Customer Journey in accordance with the conditions. |
14.00 - 15.00 | Lunch break |
15.00 - 15.45 | Practical work 2. Analysis of the simulated Customer Journey, discussion in groups, demonstration of analysis of work in groups. |
15.45 – 16.00 | Coffee break |
16.00 – 16.30 | Topic 4. Methods of development and implementation of service standards in an organization. |
16.30 – 16.45 | Team Game 2. Identification of service standards by the example of one company. |
16:45-17:40 | Topic 5. Teams in the organization: Formation and management of an effective team. Practical work Practical work 3. Delegation of authority. |
17.40 - 18.00 | Final discussion, analysis of the results. |