Lecturer at KROK Business School, expert in digital technologies, artificial intelligence, business analytics, and innovations in sports nutrition.
Halyna has over 7 years of experience working in international companies such as Saatchi&Saatchi, NUX Game, and Aspire Global in the fields of content management, marketing, and communications, which has helped her gain a deep understanding of business digital transformation.
She has extensive experience in the development of functional nutrition. She has conducted clinical research in the field of sports nutrition and weight management.
Author of state patents, scientific papers, and monographs.
She is a certified participant in a number of international scientific and educational programs, with experience in public speaking at conferences and summits related to digital technologies, international economics, and communications.
Actively participates in international conferences, research projects, and educational initiatives, particularly within the framework of the European Reform University Alliance (ERUA).
Specialization:
- Digital Thinking and Artificial Intelligence in Business
- Financial and Economic Aspects of International Business
- Use of AI Analytics in Marketing and Business Strategies
- Innovations in Education and International Academic Cooperation
- Digital Communications and Content Management
- Innovations in the Food Industry and Sports Nutrition
- Scientific Research in Food Technologies
Scientific Activities:
- Research in the field of sports nutrition and weight management
- Development of functional products to enhance athletes' endurance
- Clinical trials on the impact of dietary supplements on physical performance
- Participant in scientific conferences such as ERUA, NutriWeb - 2022 Endeavor Research Private Limited, and others.
Education:
- Master's in Journalism (Luhansk National University named after Taras Shevchenko)
- Master's in Philology (English and German languages)
- Master's in Commodity Science and Commercial Activities
- Postgraduate studies (Kyiv National University of Trade and Economics, research in the field of sports nutrition)
Certifications and International Programs:
- B2B Marketing in IT Course (TechMagic Academy)
- Fourth ERUA Annual Summit 2024 – presentation "Peculiarities of overcoming socio-cultural barriers through migration"
- ERUA Day & Networking between Ukrainian Universities and the ERUA (SWPS University, Poland)
- Winter Economic School "Ukraine-EU, Steps Towards Joining: Regional Dimension" (Ukrainian Association of International Economics, Khmelnytskyi National University)
- Essentials of Research Methodology (Alison)
- Food Safety Fridays – Petfood Safety Management Systems (International Food Safety & Quality Network)
LinkedIn: Halyna Sienohonova
ResearchGate: Halyna Sienohonova
