Management
Your
Ambitions
Your
Ambitions
You will receive the knowledge generated and tested in practice for the formation of a sales promotion system. Customer support and assistance in introducing knowledge after the training is provided.
Author's 16-hour training workshop of a specialist practitioner in the field of improving the efficiency of retail business and sales, in building business processes and implementing projects in the CIS.
Over 16 training hours, participants will be able to systematize their experience and gain new knowledge, determine their strengths and make analysis of mistakes, learn opportunities and tools to optimize sales promotion. They will also consider methods of attracting new customers and retaining real ones. Find out what factors influence and how to increase traffic, average check, frequency of purchases, and penetration of a certain product category or product.
The workshop contains at least 8 practical tasks that will help participants verify and consolidate their knowledge in practice. It will be informative, positive and motivating!
Day 1
Time | Topic | Brief Description | Exercise |
10.00-11.30 | BasicDefinitionsandGlossary | Shopping Motivators. Trade marketing activities. Their types, strategies, goals and objectives. | |
11.30-11.45 | Coffee break | ||
11.45-13.00 | BasicDefinitionsandGlossary | Principles of forming a calendar of trading activity and seasonal trends. Trademarketingstrategyofaretailer. | Using an example of a template, build a calendar of trading activity Using an example of a template, build a calendar of seasonal trends |
13.00-14-00 | Lunch | ||
14.00-15.30 | Effective partnership between supplier and retailer Interaction and mutually beneficial cooperation between supplier and retailer. | Which products to put in the action, and which are not worth it. Periods and quantity of promotional items. | From the example, select the best products for the promotion. Reason your decision |
15.30-15.45 | Coffee break | ||
15.45-18.00 | Economics of trade marketing events | Quantitative and qualitative indicators of trade marketing network. Cross selling. | Using an example, select a “pair” for conducting a promotion based on the cross-selling principle |
Day 2
Time | Topic | Brief Description | Exercise |
10.00-11.30 | Economics of trade marketing events | Planning and setting tasks for trade marketing events. Analysis of previous periods, the formation of planned indicators | Using an example, plan indicators of a future promotion. Using an example, analyze the effectiveness of a commodity campaign |
11.30-11.45 | Coffee break | ||
11.45-13.00 | Mechanisms of sales promotion and trade marketing events | Examples of sales promotion and trade marketing events mechanics | Determine the optimal mechanics of a trade marketing event based on the conditions of the problem |
13.00-14-00 | Lunch break | ||
14.00-15.30 | Registration of the sales point | POSM. The basic rules for effective merchandising of promoted goods | To analyze an example of the calculation of promotional products, propose options for its optimization and argue them |
15.30-15.45 | Coffee break | ||
15.45-18.00 | Brandmanagement . The structure of the retailer’s trade marketing department | Who is a brand manager and a trade marketer, what are their tasks and areas of responsibility. Key business processes related to brand management. Structure of a retailer’s trade marketing department | |
Participation Fee: UAH 5500 ( without VAT)
Participation Fee is UAH 5000 under the following conditions:
Payment options for participation:
A set of handouts, coffee breaks, a certificate of participation, administrative support.
