Training Course. Business Transformation: How to implement changes using the Design Thinking Method

The course was developed under support of Die Kulturtrager.

Today, it's important to learn not only to create value for customers, but also to align ideas with business priorities, and to run, scale, keep your business focused and attract key stakeholders (clients, investors, employees, external communities).

Coach, facilitator: Katerina Kovalenko

Trend Consultant: Natalia Volkova, Chief Culture Officer в Die Kulturtrager

The course is based on: Design Thinking Methodologies, anthropological trend studies, CEB, Kantar, and HBR studies.

Duration: 3 days (16 hours)

WHY DESIGN THINKING IS IMPORTANT IN BUSINESS ENVIRONMENT TODAY?

Challenges of the modern world:

• Accelerated changes in all spheres of activity and industries. You need to be in constant motion: view processes, goods, services, business model, sales channels.
• Only those companies that are capable of rapid adaptation to new conditions survive. Namely, they are ready and able to seek solutions quickly and effectively.
• Linearity of thinking does not allow to make effective decisions. Increased the need to create cross-functional commands.

DESIGN THINKING is a methodology of thinking and a tool that allows you to:

• Take a fresh look at solving topical business tasks by studying customer needs, analyzing opportunities and risks, understanding the environment and ecosystem in which the organization operates;
• work efficiently in cross-functional commands;
• Create unique, unique, innovative solutions for customers, adhering to the core business focus.

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AIMS OF COURSE

• Become familiar with the approach and methodology for managing innovation / new initiatives during the transformation period.
• Learn to notice and highlight innovative features (in products, processes, programs).
• Understand for which tasks it is worth using the methodology.
• Understand how to manage innovative projects in cross-functional teams with a single business focus.
• Understand the place of DM in organizational processes and in project management.

METHODS OF TRAINING

• Training format - a workshop in a classroom with a facilitator. Balance thinking and doing.

BUSINESS FOCUS

• To create (design) human-centric solutions (for internal and external clients), keeping the focus on the strategy and vision of the company.
• Increase team performance by rethinking the operating model, processes, products, services and interaction.
• Increase the speed from generating an idea to its implementation (testing, training and work with feedback, prototyping).
• Form a common culture / vocabulary around innovation.
• Develop new skills and gain new knowledge for successful collaboration in transdisciplinary teams in a fast-paced context.

EXPECTED RESULTS:

KNOWLEDGE:

• Understanding what types of innovations are.
• Understanding Key Behavior Change Drivers.
• Understanding the methodology of design thinking and solving tasks.
• Knowledge about trends.
• Understanding how to form, motivate and work successfully in cross-functional commands.
• Knowledge about tools in working with the team, implementing innovative solutions.

SKILLS:

• Ability to distinguish innovations from operational improvements.
• Ability to work with trends to develop new business solutions.
• Ability to integrate DM into an existing business model.
• Ability to work in a team.
• Ability to analyze the situation, context and structure of information, taking into account a variety of factors.

COMPETENCES:

• Strategic thinking.
• Adaptability and flexibility.
• Critical Thinking to Maintain Focus in the VUCA World.
• Client centrism.
• Influence, ability to persuade, based on the received data.
• Creativity for finding original solutions, non-traditional-approaches.

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TRAINING PROGRAM:

1. Purpose: Why Transformations and Innovations for Business and Stakeholders?
2. Innovation and way of thinking: Typology of thinking: from fixed to growing mindset. Idea vs opinion Partnership vs. Competition.
3. Team: Cross functionality. Principles and approaches for team formation. Partnership vs. Competition.
4. Design Thinking as a business tool for generating targeted ideas and finding effective solutions.
5. Design Thinking Methodology: A Review of 5 Stages. The place and role of DM (on the line in Agile, Lean), how to integrate the methodology into current business processes: from defining a business task to creating an idea, its implementation and scaling (change management).
6. Trends: Overview of the Trend concept. Dive into the behavioral trends of Ukrainians and how to work with them in business.
7. Make it stick: Test Drive DT for real business tasks. Demonstrate and enable participants to go through the process of solving a specific task, using the DM approach. At each stage of immersion with a facilitator to understand the value / benefits of the methodology. 

ADDITIONAL BENEFITS:

Each participant receives:

• Opportunity for interactive learning: learning, practicing.
• Ability not only to plunge into the knowledge and theory of Design Thinking, but also to practice the methodology, solving a real business problem, in a team under the guidance of a facilitator.
• Feedback after the training (optional) based on observations and the implementation of collective tasks.
• Possibility of 1 hour consultation with the trainer-facilitator after the training within 1 month on integration of the methodology in the business environment.
• References, books, research, web resources for reference and more in-depth study.

The cost of the program is 9200 UAH without VAT

In case of registration two persons from one company - discount 10%

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