PR Upgrade Workshop

Do you want to make your brand, company or leader famous? Do you want to know as much as possible potential clients, partners, investors and authoritative mass media? Want to trust your brand and choose it among your competitors? Our pilot program is designed to give you answers to questions not only "What to do?"but also "How to do?".

  • Date: October 6, 2018 (Saturday)
  • Duration: 4 hours (10:00 - 14:00)
  • Cost and discounts: 1000 UAH

Express course for those who are interested in the development of your company's PR activity!

Program author: Olga Seleznyova - PR expert, Communications Director of the Business Ombudsman Council, founder of the Targenta School of Communication.

Targeted Audience

Specialists in the field of PR and marketing, business owners, department heads who are interested in developing PR in their companies.

We recommend that you take a look at the program if you encountered at least one of the situations listed below:

  • Nobody knows about you. You produce a great product or provide a quality service, but your brand is not recognizable among target audiences, so you lose your competitors in terms of sales and publicity in the media space.
  • You are planning to bring a new product or service to the market. You feel that, before launching a new product in the turbulent voyage of a market economy, it's worth determining its value for the audience and planning steps to move it forward.
  • Your company is facing a crisis or an information attack. Remembering PR in the event of a crisis is too late. You understand that you have to work regularly with the negatives in order not to lose your reputation and money, but you do not know where to start.
  • You write posts in social networks, send press releases to journalists, but the effect is zero. Such an approach often lacks systematical efforts. So, if you do not systematize your efforts, the result can be expected for a long time and do not wait at all.
  • Your business is growing and you are looking for an investor. You are aware that the information you are looking for on the Internet. The reminders of you are chaotic at the moment, and you understand that you need to regularly fill the information field with quality information about yourself.

Program of the Workshop

  • PR, marketing, advertising - general and excellent
  • PR team, tasks, involvement of the agency
  • Budgeting for PR campaigns
  • PR Toolkit
  • Content that interests your audience
  • Principles of work in digital
  • Variants of cooperation with journalists, bloggers and opinion leaders
  • Creating a communication strategy
  • Evaluating the effectiveness of PR projects and impacting the business outcome

What you get because of participation in the Workshop

  • Understand why you need PR and can you replace it with "fast advertising"
  • Structure your knowledge of PR and be able to independently create a PR plan for your own business
  • Learn how organizations of different sizes approach their communications
  • Develop key skills in case studies, lectures and interactive exercises
  • Get new ideas and inspiration, get acquainted with interesting people, expand your own worldview.

The price includes

  • Author's handouts
  • Administrative support of the participants
  • Registered certificates of participation
  • Coffee breaks
  • Individual approach to the case, and not in words - up to 20 participants in the group

To get more information, please contact

+38 044 455 69 81 office(at)