PR communication for not PR

Program «PR communication for not PR»

2 days basic knowledge of PR for leaders + 14 days of Coaching

VENUE: Office of the European Business Association

Duration: 2 full days (from 9:00 to 18:00)


  • Registration until March, 31: 2800 UAH
  • Registration from 1 to April, 30: 3100 UAH
  • Registration after May, 1: 3500 UAH

Registration is possible on every single module of the Program.


  • The participation of two employees of the company: an extra 5% discount
  • The participation of 3 employees from the company: an additional discount of 8%



CEOs, top managers, heads of functional divisions and other professionals, who:

  • Want to get structured knowledge of PR and understand which tools to choose for promotion of the company
  • Seek to talk to PR Department of the same language and to establish effective interaction between staff
  • Want to consciously shape the reputation - their own and their company/unit
  • Seek to increase the effectiveness of personal communication


  • Practical intensity with strong coaches. Our course is 80% of the practice. Coaches - known in Ukraine professionals in PR and public communications.
  • 14 days of coaching. We are Ukraine's first school of communication, providing consulting support to graduates after learning course. During the coaching period, you will receive an email from us to task for implementation within your companies. We will create a group on Facebook, where the implementation of the tasks you can ask questions to coaches and share experiences with other participants. You can discuss your specific case studies and find answers.
  • 14 days of motivation and information. Two weeks of total immersion in the unique environment of information on specific skills based on materials prepared by our experts: article, life-hacks, interview.

Course Structure

The Workshop consists of two days of classes from 9:00 to 18:00 (5 modules from renowned in the country PR-practitioners) and 14 days online coaching. Designed for professionals who do not work in PR, but constantly in the field of communication, seeking to speak with the PR Department of the same language, deliberately generate impressive personal reputation and to speak to the audience.

Unit 1 - Competent Communication in Business (8 hours)

You will learn why business PR strategy, how to create it and hat PR tools to choose. How to maintain your presence in the information space and how competently to work with journalists. Also learn the basics of internal communication - how to motivate employees what the company needed to implement a values and corporate culture.

Unit 2 - Personal Communication Efficiency (8 hours)

You will learn how to make your brand name. Learn to speak to an audience and control the unrest. Learn how to make convincing presentations in Power Point and how to accommodate the required information in a few slides.

After completing the classrooms you can take out your cases in the form of online-coaching

- known experts in PR and public communications: Michael Shuranov (PR Director of Ukrtelecom), Elena Plahova (PR Director of Corum Group), Vladimir Gaydash (Board Member UAPR), Olga Hablyuk (founder of "School of Eloquence"), Andrew Burlutskyy (Head of Microsoft Office in Microsoft Ukraine).