Workshop Why Marketing Fails: The Gap Between Product, Strategy, and Execution

September 2
17:00–18:30
Online
Timing: 90 minutes, including Q&A

Why does it matter?

Marketing is much more than setting up advertising campaigns or creating social media content.

Many businesses invest significant budgets in marketing but fail to achieve the results they expect. Why does this happen?

Who should attend:

Business owners and entrepreneurs who want to understand why marketing investments do not always translate into the expected business outcomes.
Marketing directors and department heads looking for ways to align their teams' activities with the company's business strategy.
Marketing professionals and brand managers aiming to move beyond operational tasks and create strategic business impact.
Product managers who want to better understand how to connect product value with customer expectations.
Anyone interested in turning marketing into a tool for achieving business goals rather than a collection of isolated activities.

Simply put, this workshop is for anyone curious about how marketing can become a real driver of business growth.

What you will gain:

During this workshop, we will explore how the disconnect between product, business strategy, and execution emerges, why it often becomes the root cause of ineffective marketing, and which management decisions can transform marketing from a cost center into a business growth engine.

Participants will gain practical tools that help view marketing as a strategic instrument for achieving business objectives.

We will also discuss the principle of marketing as a system and learn how to integrate business goals, product characteristics, and marketing tools into one cohesive and effective mechanism.

Speaker: Olena Rudenko

PhD in Information Technology

Strategic marketing and brand strategy expert, mentor, and guest lecturer at KROK Business School. She specializes in helping organizations align marketing initiatives with business strategy to achieve measurable and sustainable results.