Webinar: The Economics of Performance Marketing — The Key to a Profitable Business

Date: September 16, 2025

Time: 17:00–18:30

Format: Online

Who is it for?

Business owners, marketers, sales department heads, analysts

If you don’t understand the economics of performance marketing — you’re not managing profit. You’re managing expenses.

In this webinar, we’ll break down performance marketing step by step — from basic concepts to deep analytics that enable business scaling.

What will be covered in the webinar?

What is Performance Marketing?

• How it works in e-commerce and lead generation
• Why it’s not just advertising, but a business management model

E-commerce: From “Profit” to “Impressions” in Google Ads

• Margin vs Markup: What’s the difference?
• Why margin can’t exceed 100%, but markup can
• ROI, ROMI, ROAS: How to connect these metrics to real profit
• Google Ads: How to read CPC, Impressions, Impression Share, and other indicators

Lead Generation: From “Profit” to “Impressions” in Google Ads

• LTV, Churn Rate, CAC: How to calculate and why it matters
• Who are Lead, MQL, SQL, Client — and how to count them correctly
• Google Ads: How to analyze campaign performance

After the webinar, you will be able to:

• Build an effective performance marketing model for your business
• Understand how advertising impacts profit, not just clicks
• Analyze ad campaigns through the lens of economics

register