Training workshop «STRATEGY Developed by the team»

Trainer: Tetyana Korobova

Targeted Audience:

• Owners/founders of small and medium-sized businesses.
• C-level managers, heads of departments/divisions
• HR directors and managers

The purpose of the program:

• To provide participants with systematic knowledge and practical tools for independently conducting strategic sessions, their individual types or elements, or workshops on various topics.
• Participants should leave with the understanding "now I know how/can do it" in their companies.
• To provide a level of understanding of the organization of the strategic process, sufficient for qualified decision-making regarding invitations of external providers to hold strategic sessions, for conducting an effective and qualified dialogue with such providers, monitoring the quality of their services.

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PROGRAM

The course consists of 4 webinars, small homework assignments and Q&A sessions.

Webinar 1.

• Not for all the money in the world: the specifics of strategy development for medium-sized businesses
• Strategic session as a strategy development format.
• What to prepare for: stages and timeline of the strategic process.
• We choose a practical model of strategizing and/or future business planning depending on the situation and tasks of the company.
• Setting strategic goals. Goal setting frames.

Webinar 2.

Question-and-answer session on the issue of determining strategic goals (based on the results of the DZ)

Educational part:

• Preparation for strategy development:
  • What we go into the stratsession with: a list of documents and artifacts
  • Analytical information for stratsession: what exactly is needed and where to get it?
  • Team: which employees should be invited to participate in the session?
• Holding a strategic session:
  • Selection and role of the moderator
  • Key organizational points

Webinar 3.

Educational part:

• Basic algorithms (stages) of conducting a strategic session
• Key tools of strategy (first part)
  • The brand's mission/vision or DNA
  • Vision/vision
  • Analytical tools for analyzing the external environment
  • Segmentation of the target audience
  • SWOT analysis as a basic framework: how to do it correctly?

Webinar 4.

Question-and-answer session on strategy tools (based on DZ)

Educational part:

• Key strategy tools (second part)
  • Customer-value series and value proposition
  • Matrices as a way of focusing strategy
  • Road map and action plan
  • Soft methods of supporting strategic choices
• Bonus: life hacks from express strategy
• Implement: the first steps in implementing the strategy

Participation packages and prices:

• Basic, which includes participation in webinars and joint question-and-answer sessions

Price: upon request

• Personal:
  • Participation in webinars
  • Personal analysis of homework in the format of a consultation (2 hours) or a personal consultation with the course instructor
  • Additional materials: instructions for using the main strategy frames

The number of places is limited

Price: upon request

Upon completion of the program, participants will receive a certificate.

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