Knowledge pub «What customers want: the behavior and journey of the target audience»

Date: 11/19/2019. Time: 17: 00-19: 00

Location: Kiev, st. Tabirna, 30-32, (m. Beresteyskaya)

Do you know what your customers really want? What happens when you think that by offering their customers the best, they continue to buy from your competitors? Why does it happen that we lose customers and do not get financial benefits? And what are the ways to find out what customers want? Is it possible to study customer behavior and understand how they feel?

The path of the target audience is the experience that customers receive when interacting with your company and brand.

During the Knowledge Pub meet up "What Customers Want: Behavior and Journey of the Target Audience" we will talk:

  • how to understand how your customers feel and what impressions they got
  • how to create a Customer Journey Map
  • how to master the design approach of creating the best customer experience

During the meet up, real business cases will be used.

Moderator and content leader of the meet up:

Alexander Bakka, ACIM, marketing expert, business instructor, content leader of the Mini MBA Marketing program.

Everyone will also be able to get information about the BSK- KROK Business School programs. At the end of the workshop, a presentation of program will take place.

Presentation participants will receive discounts for studying.

Registration fee - 100 UAH.