Management
Your
Ambitions
Your
Ambitions
The program is conducted by renowned practitioners. They have about 200 successfully worked out crisis situations and dozens of anti-crisis trainings and programs.
Adviser on Crisis and Strategic Communications. Coach. Lecturer in MBA and International Relations. Experience: advisor to the Prime Minister of Ukraine, head and founder of communication agencies and international communications association, vice president of the communication holding. By education, the Master of Sociology, has a CIPR Diploma, has completed a program at Stanford University, USA.
Communication expert with 20 years experience in information projects for business and political structures.
Experience: Consultant for owners and top managers of Ukrainian and international companies on issues of strategic reputation management, crisis response and protection against information attacks.
Head of a communications agency specializing in optimizing the cost of new ice for companies with modern information tools.
Cybersecurity Expert. Candidate of Technical Sciences. Certified coach in the areas of ethical hacking, penetration, incident handling and computer crime investigation. Assistant Professor of Information Security Department of NTUU "KPI named after Igor Sikorsky".
Today, any taxi driver in San Francisco will tell you about the upcoming economic crisis 2019-2020. Are the first persons of the Ukrainian business ready for this crisis, will it become a threat or an opportunity? As part of the program, we will look at this crisis through the prism of communication capabilities and reputation management.
Information wars are another challenge of our time. The attacks of competitors, raids of services, mergers and acquisitions no longer end with the walls of your office, and in addition to the destroyed documents and the affected technology can cause the business much more damage. How to manage these risks in the long run, how to protect your reputation and business? We will not only talk, but also work out in practice.
The satisfied client will keep silent, and the dissatisfied will organize a flash mob on social networks. According to statistics, the negative diverges in social media 19 times faster than good news. How to ensure the company's resilience to crises, initiated by the quality of a product or service - you will find a solution as part of the course.
Cyber security is a completely new topic for many. The basic principles and cyber hygiene of your reputation is in a special program block.
Part | Title | Description |
1 | Introduction to the theory of crises | Types and types of crises, levels of escalation |
2 | Case studies | Key crisis cases in Ukraine and in the world |
3 | Crises and reputation management | Crises and reputation management Reputation crisis management The impact of crises on reputation |
4 | Information wars: introduction | Signs of reputation wars, general principles of behavior |
5 | Information Wars and Reputation | Information wars and reputation Raider takeovers, mergers and acquisitions: how to manage reputation during wars and how to prevent financial losses in a sustainable perspective |
6 | Economic Crisis 2019-2020. Reputational Threats and Opportunities | How to use the emerging economic crisis to reduce leads: managing your client’s route from first contact to purchase. |
7 | Cyber risks and business reputation | Cyber risks and related reputational crises: problems, solutions, opportunities |
Group size up to 25 people
Participation fee: 10 000 UAH.
Discount 500 UAH:
Payment options for participation:
Included in the price:
A set of handouts, coffee breaks, certificate of participation, administrative support.
