Business meeting on "Customer segmentation"

Date and time: August 15, 2017, 19:00 - 21:00

Location: Business School KROK, Kyiv, Lagerna str. 30/32

We invite everyone to a business meeting!


• people who are planning a new direction of business or just starting their own business;

• marketers and sales people who want to find new markets, channels and understand why sales are not going well


1. Segmentation: why everything does not fit everyone

2. Approaches to segmentation. Segmentation methods depending on the market

3. Segmentation criteria. Typical mistakes and how to avoid them

4. Do we want to work with these customers? Segment efficiency

4. Practical task (case). Discussion.


After the meeting, you will be able to take a fresh look at your existing customers, as well as see the potential of new customers.

It is useful for those who understand that business is built on customers. And who are they - we'll try to figure it out together

Elena Neroba has extensive experience working in leading banks of the country from 2004 to 2015, has passed the path from the sales manager to the head of the strategic programs direction Outsourcing (EU, Ukraine, Russia): financial management, sales management.

Since 2015, she is the director of Daniel Trading SA, Switzerland (trade in raw materials and processed products).

Moreover, Elena has experience of speaking at international conferences (since 2011), as well as teaching experience (since 2005).

She successfully cooperated with such large companies as AIC - INFORM, GUARCESS, Thomson Reuters, Integrities, Interlegal, UkrAgroConsult.

See you on August 15 at 19:00

Address: Business School KROK, Lagerna str. 30/32

Phones for inquiries: (044) 455-69-81; (097) 055-19-39

E-mail: karmazinaa(at)

Contact person: Alina Karmazina