Business Club Meeting "Art and business: how to open up new opportunities?"

Organizer: KROK Business School

The event was held.

Location: Laherna str, 30-32, Kyiv, The library hall, aud. 237

"Today art goes beyond the boundaries of galleries and museums, it is increasingly becoming a part of everyday life. Sculptures and installations on the streets, paintings on clothes and much more - is the identification of a person's need for deeper meanings, spiritual food, a new level of social communication"

Leonora Janko

We will discuss the following issues:

  • Art and business. International practice of cooperation. Bright examples;

  • Art - as a tool to increase the level of sales of a commercial company, competition and influence;

  • The influence of contemporary art on marketing and PR - the characteristics of the modern consumer;

  • Trends and opportunities for business promotion through participation in art events for various types of business;

  • Creation and protection of a personal brand through art;

  • Effective new business promotion tools. Marketing in a new way. International practice;

  • Protection of company's intangible assets on the territory of the planet and outer space.

After the formal part informal communication is expected: Cheese & Wine Party


Leonora Yanko

Art manager, gallery owner, curator of international art projects, director of Lera Litvinova Gallery. Co-author of the creation of a unique concept of art space Lera Litvinova Gallery. Cooperates with more than 160 artists from all over the world. Has opened more than 50 high-profile art projects in Kiev, Berlin, Brussels, Luxembourg, Washington, New York.



Alena Yaremchuk

Patent Attorney, 15 years in the legal business. Managing Partner of the Legal Consulting Group Yaremchuk&Partners.

Cost of participation

  • When registering and paying before May 25, 2018, the entrance fee is 400UAH.

  • Payment on the day of the 600 UAH.


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