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Artificial intelligence for productive SMM: CHAT GPT and CANVA in action

 

July 22, 2023

Format: online & offline

Duration 3 hours (10:00 - 13:00)

Trainer: Olesya Vietska -

Doctor of Economics, business trainer, facilitator

Audience: Marketers, social media managers, and anyone looking to leverage the power of AI and creative tools like Chat GPT and Canva to improve the effectiveness and performance of their SMM campaigns

The goal of the master class: to help participants understand and use the potential of artificial intelligence in the field of social media marketing to increase the productivity and efficiency of their work

Tasks of the master class:

  • Research and disclosure of the potential of artificial intelligence in the field of social media marketing, in particular the use of Chat GPT for the development of marketing strategies and optimization of routine processes
  • Training participants to effectively formulate Chat GPT prompts to define target audience, formulate unique value proposition and select optimal marketing strategy
  • Formation of skills in the development of content plans that meet the needs of the target audience and the goals of marketing campaigns, using artificial intelligence
  • Improving the skills of working with content created by artificial intelligence, in particular adjusting it to the tone of the brand's voice and writing effective advertising texts using the AIDA, AASA, ASSE, ASA formulas
  • Studying the possibilities and features of using artificial intelligence in the creative tool Canva for the productive creation of text, visual and video content, as well as considering optimal approaches to mass content creation using Chat GPT and Canva

Learning outcome

  • Research and identify the potential of artificial intelligence in social media marketing, in particular using Chat GPT to develop marketing strategies and optimize routine processes
  • Ability to formulate effective prompts for Chat GPT in order to define the target audience, create unique value propositions and choose optimal marketing strategies
  • Development of content plans that meet the needs of the target audience and marketing goals, using artificial intelligence
  • Improving the skills of working with content created by artificial intelligence, including adapting to the brand's tone of voice and writing effective advertising texts using the AIDA, AASA, ASSE, ACA and Chat GPT formulas.
  • Mastering the capabilities and features of artificial intelligence in the Canva tool for productive creation of text, visual and video content, as well as mass content creation skills using Chat GPT and Canva

Program

Time, min.

Topic

Issues to be discussed

15

Opening

Introduction, expectations

35

Topic No. 1. Chat GPT capabilities for marketing strategy development

 
  • What is the potential of using artificial intelligence in the field of SMM?
  • How to create effective Chat GPT prompts for determining the target audience, formulating a unique value proposition and choosing a marketing strategy?
  • How to effectively develop content plans that meet the needs of the target audience and the goals of the marketing campaign?
 

35

Topic No. 2. Optimization of routine processes in SMM using Chat GPT

 
  • What approaches exist to quickly prepare textual content for social networks using Chat GPT?
  • How to improve the texts generated by artificial intelligence so that they correspond to the tone of voice of your brand?
  • How to write advertising texts using AIDA, AASA, ASSE, ASA, etc. formulas?
 

10

Coffe Break

 

35

Topic №3 Canva AI Capabilities for Productive SMM

 
  • What possibilities for a productive SMM does the creative tool Canva provide?
  • What are the advantages and disadvantages of using Canva AI to create text, visual and video content compared to other AI services?
  • What are the features of working with Magic Write, Text to image, Bulk create, D-ID, Magic Design, Draw?
 

35

Topic No. 4. Tips for increasing productivity and efficiency of SMM with the help of artificial intelligence

 
  • How to mass create content using Chat GPT and Canva?
  • How to optimize communication with the target audience using artificial intelligence?
  • What other services with artificial intelligence should be mastered by every manager of social networks?
 

15

Wrap up.

Feedback

Cost of participation:

  • 1 participant - UAH 1,500 (excluding VAT)
  • 2 participants - UAH 1,200 (excluding VAT, for each)
  • 3 or more participants - UAH 1,000 (excluding VAT, for each)

The price includes:

  • author's handouts
  • personal certificates
  • coffee breaks
Lyubov Krukovska For more information: Lyubov Krukovska
+38 044 339 90 63
+38 097 601 61 21
office@krok.edu.ua