Location: KROK Business School , Kyiv, Tabirna str., 30-32
Date: April 16, 2019 Duration: 9.30 -12.00
Analytics in work with the employer's brand
Speaker: Natalia Kurdes
Attendees will get to know:
You will get acquainted with the indicators of the "health" of the brand and will be able to apply them to assess the brand of your company as an employer
You will learn what a brand audit is and what goals it serves, as well as gain an understanding of the methods for conducting a brand audit.
Using the methods of analysis, you can:
Justify your proposals for the development of the employer's brand, based on the arguments
Assess the effectiveness of implemented employer brand development measures
Participants will discuss the following topics:
Review of the employer's brand "health" indicators.
Brand audit as a method of measuring the "health" of the brand. Ways to conduct a brand audit. The choice of brand audit methods in accordance with the needs of the employer
ROO as an indicator of the effectiveness of employer brand development activities
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The cost of participation is 400 UAH.
Payment on the day of the 600 UAH.
For KROK Business School Instructors, students and graduates - free entrance.