17:00 – 20:00 Break 18:30 – 18:45 | Topic 1. The process of promoting a new product to the market - What is a business idea? What are products? What are innovative
- products? What is the market?
- What do you need to know about the market before promoting?
- Stages of the process of promoting innovative products to the market
Tetiana Kravchenko Topic 2. Creative Traction Methodology: testing ideas and hypotheses for viability - Creative Traction Map: the shortest path from idea to first investment
- Potential Market for Innovative Products: Customer Discovery & Competitive Landscape
Tetiana Kravchenko Topic 2. Traction methodology: testing ideas and hypotheses for viability - Interview method as a tool of traction method and a powerful way to collect information from the target audience
- Workshop: Identifying unmet needs
Oksana Sedashova |
17:00 – 20:00 Break 18:30 – 18:45 | Topic 2. Traction methodology: testing ideas and hypotheses for viability - Formulation of tasks and validation of ideas.
- Life hacks for testing hypotheses without risks (HADI-cycles)
Oksana Sedashova, Tetiana Kravchenko Topic 3. Sustainable business model as a tool for creating sustainable competitive advantages (Sustainable Business Model Canvas) - The Art of Business Modeling: Visualizing Key Aspects of a Business Project
- Value proposition. Competitive advantage
Tetiana Kravchenko Topic 4. Prototyping a product / service - Customer Journey Map - mapping the user journey
- "Job-To-Be-Done" framework
- Visualization, sketching and scribing
Oksana Sedashova |
17:00 – 20:00 Break 18:30 – 18:45 | Topic 5. Secrets of effective business partnership - Finding partners and investors in the promotion process: identifying stakeholders and their needs (mapping)
Tetiana Kravchenko Topic 6. Financial block in the general puzzle of the business model - Sources of financing for business projects: advantages and disadvantages. Sponsoring and fundraising. What do investors want and what are they afraid of? What and who are they looking for?
- Investor Portrait Exercise
- Approaches to the formation of incoming and outgoing financial flows of the enterprise.
- Financial plan of a business project and a report on its implementation
Tetiana Kravchenko Topic 7. Business communications: how to impress investors so that they cannot pass by your project? - Varieties of business reports: the differences between them
- Traction presentation structure: metrics, hypotheses and results, artifacts
- Overview of pitching techniques:
- Business Pitch PowerPoint: Pitch Deck Design and Content
- Email communication: Executive Summary and LivePlan Pitch
- Elevator Pitch: The Virtuosity of Charm Investors in 60 Seconds
Tetiana Kravchenko |
17:00 – 20:00 Break 18:30 – 18:45 | Workshop: Storytelling for Pitching Business Projects Team building, preparation of presentations Oksana Sedashova Project Crash Test: team presentations of innovative projects Oksana Sedashova Tetiana Kravchenko + invited expert Topic 8. Project scaling - Business scaling: to whom, when and why?
- Planning changes, improvements and step-by-step implementation of the project
Oksana Sedashova Test based on module materials |
