MARKETING BASICS |
Business-trainer: Alexander Bacca |
Topic 1. What tasks does marketing solve? |
10:00 – 11:00 | - Marketing as a discipline and its key elements
- Marketing terminology
- Why strategic and tactical marketing
- The evolution of concepts in marketing and its modern model
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11:00 – 11:15 | Coffee Break |
Topic 2. Consumer Decision Psychology |
11:15– 13:15 | - Basic theory of motivation and principles of consumer behavior management
- Creating Values for the consumer and its types.
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13:15 – 14:00 | Lunch Break |
Topic 3. Marketing analysis and basic assessment tools |
14:00 – 16:00 | - The objectives and structure of marketing analysis. What does it give us?
- We study the basic tools:
- Macro and micro environment of the company
- Assessment of the company's internal resources
- SWOT analysis as a universal tool for evaluating and developing a business and product
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16:00 – 16:15 | Coffee Break |
Topic 4. Strategic Marketing Basics |
16:15 – 17:15 | - What is a Strategy?
- The main types of marketing strategies
- Principles of consumer and market segmentation
- Target audience definition (targeting)
- Positioning and repositioning
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