Works at the intersection of strategic marketing, analytics, and international business, combining experience across pharmaceutical, medtech, and IT industries.
Has over 15 years of experience working with international brands and complex regulated markets.
Has launched and developed products in more than 30 countries across Europe, Asia, and Latin America.
Has experience in developing and implementing brand strategies for more than 70 international brands, as well as participating in global industry events and professional international platforms.
Specializes in building and scaling brands in multicultural environments, as well as in shaping marketing functions across different industries and business models.
A dedicated area of expertise is creative strategy and the full cycle of advertising production: from analysis and concept development to shooting and execution of campaigns across digital and TV channels.
Has experience in building marketing functions and developing international teams, as well as implementing a systematic approach to brand management within international organizations.
Author of professional publications in industry media.
Works at the intersection of complex industries and global markets, shaping approaches to strategic marketing in the international business environment.
