Serhiy Tsymbal is a business practitioner and trainer with over 15 years of experience in wholesale and retail trade. His areas of expertise include category management, assortment optimization, pricing strategy, commercial analytics, and organizational development.
For more than eight years, Serhiy has been consulting national and regional retail chains, including Epicentr K, Nova Liniya, Shchodnia, Badioryi, Istock Pak, EMI, Sotnia, Koshyk+, Ta-Da, and others. He has extensive experience in implementing category management practices, optimizing product portfolios, and developing effective pricing systems to enhance business performance.
Serhiy has successfully designed and implemented customer service standards for sales departments, retail locations, and fulfillment units. He has also led organizational design projects, developing effective structures for both commercial and support functions and building high-performing teams aligned with strategic business objectives.
His practical experience includes pricing and assortment analytics across 43 product categories and managing portfolios exceeding 100,000 SKUs. Throughout his professional career, he has delivered more than 1,400 training sessions and online learning programs, attended by over 15,000 managers, retail professionals, and business owners.
Areas of Expertise
- Category Management
- Assortment Optimization
- Pricing Strategy and Profitability Management
- Commercial Analytics
- Retail Network Development
- Organizational Design and Team Building
- Customer Service Standards
- Learning and Development for Managers and Business Leaders
Professional Philosophy
"Effective assortment management and pricing are not only about numbers—they are about creating value for customers and building sustainable competitive advantages for businesses."
