Finance for non-financial managers

Business coach - Tetyana Kravchenko

Business Instructor, PhD in Economics. Expert in the field of innovative products promotion to the market. Lecturer and Master’s Thesis Supervisor at Master of Global Business Management, Mini MBA and General MBA Programs.  Opens internal link in current windowRead more


Improve participants' knowledge of finance and help them learn how to use financial information to make better short-term and long-term decisions in their daily work

Expected Skills

  • Read and quickly find the information you need in financial statements
  • Use financial analysis tools to conduct express diagnostics
  • Better understand the key financial indicators and identify bottlenecks in the composition of business processes
  • Recognize psychological traps in decision-making
  • To argue management decisions from a financial point of view
  • More efficiently plan and control the activities of your department



  • 2 days   from 10:00 to 18:00.
  • Group no more than 15 people. 
  • Individual approach.

Cost and discounts: 5500 UAH

  • 5% - 2 members   from one company
  • 10% - 3-5 participants   from one company
  • 12% - students   and   Graduates of BSK programs

Included in the price:

  • Author's handouts;
  • Nominal certificates of participation;
  • Coffee breaks



1st Day

10:00 – 11:30

Topic 1. Financial Statements as a Source of Information for Business Decision-Making

  • Financial Statements Types: Structure, Users, Relationship & Links between different Financial Statements

  • What Is the Key Information in a Financial Statements?

  • Reading the Balance Sheet as the One of the Primary Financial Statements

  • Profit and Loss Statement (P&L): What is the difference between EBITDA, EBIT, EBT?

  • Cash Flow Statements: Two Methods for Calculating Cash Flows


11:30 – 11:45


11:45 – 13:15

Topic 1. Financial Analysis: Modern Tools & Techniques

  • Liquidity and Solvency Analysis & Ratios (types of solvency; liquidity of assets, liquidity of balance sheet, business' liquidity; top causes of business insolvency; liquidity and solvency ratios)

  • Assets Analysis & Ratios (classification and structure of assets, fixed and current assets)

  • Capital Analysis & Ratios (capital structure; financial and operational cycle; raising capital)

  • Financial Stability Analysis: Identifying the Key Indicators of Financial Stability

  • Profitability Analysis & Ratios (accounting and economic profit, profitability ratios ROA, ROE, ROI and others)

  • BCG (Boston Consulting Group) Matrix in Financial Analysis


13:15 – 14:15


14:15 – 15:45

Topic 3. Financial planning and budgeting for decision making

  • The enterprise’ budget structure and budget management

  • Zero-based budgeting (ZBB): myths and reality

Topic 4. Financial modeling for decision making

  • Types of financial models

  • Financial models of business projects

  • Financial plan and report on its implementation

  • How to Determine Business Success with a Financial Ratio?

  • What are the Key Financial Risk Factors that a company could encounter?


15:45 – 16:00


16:00 – 17:30

Topic 5. Budgeting as a tool for managing the process of promoting innovative products to the market

  • Dependence of the financial results on the competitiveness of products

  • How to form a budget for the process of promoting innovative products to the market?

  • Application of the hierarchy analysis method (Saaty method) to assess the competitiveness of innovative products

  • Options for management decisions based on the assessment results



2nd Day

10:00 – 11:30

Topic 6. How Does Financial Information Help Improve Decision-Making?

  • Business Valuation: Approaches and Methods in preparing to Buying and Selling Companies Negotiation

  • Financial position of the company

  • Market capitalization of the company


11:30 – 11:45


11:45 – 13:15

Topic 7. Assessment of investment attractiveness of projects. Investment Decision Making (Anna Panfilova)

  • The investment appraisal major problems

  • Discounting; Compounding; Annuities

  • Present value of cash flows

  • Examples of investment projects

  • Algorithm for assessing the value of the company

  • Psychological Traps in managerial Decision-Making


13:15 – 14:15


14:15 – 15:45

Topic 8. Fundamentals of taxation (Vitaly Smerdov)

  • Main types of taxes and taxation systems

  • Basics of tax planning and ways of reducing the tax burden

  • Tax risk management


15:45 – 16:00


16:00 – 17:00

Topic 9. Financial block in the general puzzle of a business model / business plan in an era of turbulence: new trends and tendencies

  • The difference between a business plan and a business model

  • The importance of the financial component in optimizing the business model / business plan

  • Needs and resources analysis: What do we need? What do we already have?

  • Incoming and outgoing financial flows of projects

  • Sources of projects: advantages and disadvantages

  • Sponsoring and fundraising. What do investors want and what are they afraid of? What and who are they looking for?

  • CashFlowTimeline

Topic 10. Creating sustainable competitive advantages of the business model / business plan

  • Sustainable Development Goals as a tool for retaining sustainable competitive advantages and obtaining additional funding
  • Corporate social responsibility: impact on the image and finances of the organization

17:00 – 17:30

  • Questions-Answers

  • Wrap-Up