School of Advanced Marketing

The Program "Technology Valuable Marketing"

Philosophy of the Program

When it comes to the contribution of marketing activities of the company, and not about creative for the sake of creativity, there is a need for technologies to create and measure its results. We're aware that a modern car is not from a bucket of nuts, bolts buckets, four wheels and a bunch of brilliant cool gizmos.

If the car has to be fast, and it provides a super technology, then what should be the marketing? Is it must be aggressive? Is it must be lazy? Is it must be partisan? Is it must be sundress? Is it must be extreme? Is it must be drip?

No. Marketing should be simple and profitable! And for this – it should be a non-standard and high-tech.

These technologies will get you in the course "Technology Valuable Marketing", in which for the first time in contrast to all educational programs, marketing is considered as the technology of making money, which is based on the choice of the client values, the embodiment of this value in the product or service and transfer this value to the client an adequate means for it.  

Understanding and mastering this technology will allow you to successfully run on both B2C and B2B markets to help optimize your activities, attract and retain more customers, attract more income to make marketing easy and profitable.

 During this course, you gain new skills in strategic marketing planning, learn about consumer behavior, learn how to build strong relationships with your clients and customers will learn risk management tools and much more. 

 Target Audience

You should definitely sign up for the course, if you: 

  • Is responsible for the success and profitability of marketing in the company;
  • Want to get more with less effort;
  • Ready for careers in marketing;
  • Seek first to know about marketing updates to implement them;
  • Want to build your own professional brand.

Tuition fees: 4500 UAH
The cost of one module: 299 UAH

Training begins on condition of participants group formation

Venue: KROK University, main building


  •  Evening - 18:30 - 21:30,  Course days: Tuesday, Thursday
  • Intensive weekend - on Saturdays from 10.00 tо 16:30


What do you get on the course

  • Technological perspective on marketing and its role in the creation of the company's profits;
  • An understanding of how your customers make decisions, how to influence the decision-making and how to avoid "mental traps";
  • Technology to create products of absolute quality in Japanese;
  • Knowledge of how to generate and cultivate their clients;
  • The ability to measure customer loyalty is not to the "eye", and with the help of measurable indicators;
  • Technology to create a corporate brand of the company;
  • Knowledge of trends - 2015 in marketing communications and the ability to create and embed digital - communication in general promotion plan.




Students receive personal training kit for each of the modules, workbooks, maintenance, access to the information resources of the KROK Business School, which are included in the course fee. You can also purchase additional authoring, manuals and textbooks on disciplines of management audit and consulting from trainers program.

Testimonial of Academic Achievements

Upon the completion of the Program, students receive a Certificate of KROK Business School and a Certificate of the state sample.



The content of the program "Technology Valuable Marketing"

Subject Module


Creating value for the customer. Effective client technology.

Natalia Maslova

Creation of new competitive advantages. Neuro-economy. Neuro-marketing. Neuro- management.

Maria Nesterova

Market research and consumer behavior.

Loyalty marketing and customer relationship management.

Andriy Prudius

Internet strategy.

Eldar Nagornyi

The effectiveness of marketing investments and budgeting.

Yaroslava Melenevskaya

Strategy and leadership in marketing.

Strategic marketing plan.

Tamara Dziuba


The presentation and protection of individual projects.


Registration for participation in the program