Management
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Program Sales Leader Program (SLP) - "DRIVER"

Effectiveness of sales management


Study

Intensive one-day modules modules - training on Saturdays 3 times a month or evening classes twice a week.

Program starts: June,  2016. Schedule modules
The period of study: 11 days training for 3 months.

Graduates of the program receive a Certificate of BSK and Certificate of professional development of the state sample.

Cost: 16 000 UAH

The cost of one module: 1700 UAH

The fee includes tuition, handouts, training and protection of individual project consultations content leaders, meetings with guest-speakers.

Target Audience of Participants:

  • CEOs;
  • Commercial Director;
  • Senior Sales Manager;
  • Director of Sales;
  • Deputy Director of Marketing and Sales;
  • heads of marketing departments and sales departments;
  • anyone who is interested in getting managerial skills in the field of commerce, marketing and sales management.

Relevance of the program:

Many companies operating in different sectors face similar challenges, namely:

  • increased competition and the emergence of new players in the market;
  • withdrawal or loss of clients;
  • drop in sales, the deterioration of financial performance and the reduction of profitsв;
  • inefficient and unstable operating commercial service or sales department;
  • unskilled and untrained personnel;
  • lack of command.

The program covers four key areas:

  • Companies – is there a strategy for what it where to go, what we want and how we go
  • People – is there a team, principles of formation, competence, teamwork, communication
  • Technology – the tools of efficiency, the use of CRM, marketing tools
  • Money – cost, cost, profit, return on investment, profitability, business growth

Advantages of the program Sales Leader Program - "DRIVER":

  • The program is based on the Ukrainian business practices, taking into account international experience managing sales and examines modern concepts, tools and techniques;
  • Going to the program by the best experts, experienced consultants, lecturers-practitioners with experience in sales management in the different markets - B2B, B2C, FMCG, B2G successful in Ukrainian and foreign companies;
  • Students are provided with the program author's teaching materials teachers studied modules;
  • Individual project will help to solve the real actual problem;
  • Graduates of the program are given the opportunity offsetting passed academic hours and continuing education in General MBA program at a significant discount.

The program develops skills:

  • creation;
  • the development and motivation of the team;
  • definition of team goals and priorities of the company;
  • performance management;
  • coaching and personal development;
  • Personal leadership in sales.

Contents

# Teacher Module name
01 Antonina Orel Sales strategy in the context of the overall strategy of the company - that sell
02 Natalia Maslova Creating value for customers, "detuning" from competitors - Marketing for sales executives - who and how to sell the difference
03 Alexander Bedyk Science of Victory: the formation of the team, or who sells and how to motivate
04 Kseenia Gnatovska Couch-management: the conscious control
05 Natalia Maslova Operational functional sales and marketing - and how to sell it
06 Lyudmila Ganecka Negotiations at the highest level - how to develop
07 Andrey Zaporozhets Financial justification strategy - how to achieve
08 Andrey Zaporozhets Economy of sales - we think and develop
09   Protection of individual project



Registration for the program 



join the module 

Required documents:

  • A completed application form;
  • Copy of passport (1, 2, 11 pages);
  • A copy of the certificate of identification code;
  • 1 photo 3x4;
  • A copy of the diploma.